Nate Davis

Digital Advertising

In this blog post, we'll explore some of the ways you can use AI in your digital marketing efforts for maximum impact.

Digital Advertising

In this blog post, we’ll explore what marketing funnels are, how they work, and how you can use them to improve the performance of your marketing strategy.

Digital Advertising

Here are five reasons why January is the best time of year to market your business on platforms like Facebook and Google.

CrossFit website

Businesses, like your affiliate, grow by getting new customers. Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.

CrossFit website

We believe that a good CrossFit website converts interested people into paying members. It should be earning you money very quickly. How? By bringing your box new paying members. In this post we’ll describe three...

Listing your box

Increase Your Visibility with a Google Places Page One of the best ways for people to find your box is through Google Maps and Places. Are you listed? To find out click here, and type in “CrossFit” and your town...

Starting a CrossFit box

Nothing erodes your business's credibility like sending emails from a personal email accounts. This post will explain how you can quickly and easily set up professional branded emails for you and your staff.

CrossFit website

These goals are at the core of growing your affiliate and turning your members into firebreathers. In this post we’ll review how your website can achieve each goal.

CrossFit online marketing

The secret to running a succesful Crossfit box is understanding how much a new member is worth.

Listing your box

An easy way to get more people to find your box is to list your affiliate on various online directories. People actively searching for a gym will find you and stop by your site, or your box to learn more.

gym website

Once your CrossFit website is live the work begins to get traffic. Remember: more traffic → more sign ups → more free trials → more full time members → more people changing their lives through functional fitness.

Sales

CrossFit Hollywood - Beyond encouraging all members to participate, CFHW is also throwing a Final WOD Party right after 13.5 is over. This is a great way to make the Open about the community and not about...

Starting a CrossFit box

So you have a business plan, some form of financial backing and the dream of creating a place for people to achieve their fitness goals. There comes a point in every CrossFit entrepreneurs journey when the decision to...

Marketing

There seem to be two groups of CrossFit box owners and CrossFitters, those who view themselves as “purists” and the “newcomers”. There are a few ways to differentiate between these people...

CrossFit website

 For the CrossFit box owner who is reading this and saying, “Well I just updated my site three years ago”. You are 21 years behind the game! You probably have coaches on your site who no longer...

CrossFit online marketing

So here is the rule, if you have an open date, you better be marketing! As long as you have a date circled on the calendar and you are upfront with potential clients about when they can expect...

Marketing

Getting more followers on Twitter or more likes on Facebook is always a good thing right? For this conversation we will refer to all social media connections as follows. Doesn’t it makes more sense to focus on...

gym online marketing

Many boxes have a hard time getting people to sign up on their website, so that become a huge focus. The gym then forgets that the people who are actually signing up need to be handled...

Marketing

In part 1 of our series on Free Trial Sign Ups we talked about how to contact people that sign-up on your website. In this segment we discuss how to convert those people when they actually get to your space.

Starting a CrossFit box

So you are finally taking the steps to realize your dream of owning a CrossFit box, now you just need the all important permission from HQ to use the word CrossFit! The process is actually...

Starting a CrossFit box

Getting the right insurance coverage for your box can be pretty easy but it is really important to know all the facts before committing to anything. Below we will go over some things you should look for in your insurance coverage.

Marketing

I would contend that, more often than not, it is most often personal experience. So often in my career Ive met fitness pros with a powerful personal narrative around their own vitality and the fight...

Marketing

In our most recent entry, I touched on the topic of client motivation and how it waxes and wanes based on how we, as healing professionals, conduct ourselves. In this entry, I’d like to go into greater depth...

Initial Setup

The process of getting a CrossFit affiliate open will be very different for each person, there are a number of issues one person may run into but might not apply to you. So let’s take a look at the most important steps!

Marketing

Here at PPL Labs we pride ourselves in building an engine that takes any box to the next levele. The post below is a taste of the kind of coaching we do with clients to help them build businesses that will stand...

Facebook Advertising

Facebook has over 1 billion users. That’s why it might be a good idea to get your box on the largest social networking site in the world. In this post we’re going to show you step-by-step how to setup your facebook...

Initial Setup

Twitter is a great way to connect with customers and build your box. You have the opportunity to connect in 140 characters or less. Like any social network, it’s all about how you use it. Let’s get started.

CrossFit online marketing

Beware: Social media can help or hurt your business. But that’s for you to decide. Here, I’ve compiled a list of some of the most common mistakes businesses commit when dealing with social media.

Initial Setup

Everyone says to get on social media, but what exactly are you supposed to do? In this 30 day social media challenge, we take the guesswork out of getting started. Day 1: Answer This - What are you trying to accomplish?

Marketing

Kick out all your members! Just kidding, but hear me out. We’ve heard the saying “the customer is always right” about a million times in our lives. While yes, you should treat your customers with care, they just might...

Initial Setup

It seems like there's a new social network launched every day. Well...there probably is. It can be frustrating to know which ones you should use and which ones you shouldn't. Everyone says to get on social...

Marketing

Let’s face it, most websites aren’t that great. Have you ever visited a website and it was ugly, hard to use, nothing seemed to work and everything was unorganized. It happens all the time, but fortunately, it’s not too hard to fix.

Listing your box

Google Places is one of the best ways to get exposure in your local market. When a person does a search on Google with a location - certain businesses will show up.

Sales

You’ve probably heard of the sales funnel before, but I’m going to show how to use it. The sales funnel is a great way to organize the process of getting new clients. Every business is in the business...

Facebook Advertising

Over a three week period in 2013, Samsung spent $10 million on Facebook ads to bring in $129 million in smartphone sales - 1,300% return. Got your attention now. Facebook ads are similar to any other...

Marketing

Your headline is probably the most important aspect of your advertisement, article or post. It’s what will determine whether or not someone will decide to hear what you’re offering.

Initial Setup

A great Yelp page could be the difference whether a potential customer chooses to do business with your or your competitor. If your Yelp page is empty and doesn’t have any good reviews, but your competitors...

Sales

If you need to make sales, but you hate selling - you’ve come to the right place. Selling is not about using manipulative tactics and selling junk products to unsuspecting people. Selling is about finding...

Marketing

If you want to get people to take a certain action, you need to take them by the hand and show them the way. Most people will not buy what you’re selling so you better not push away the people who actually...

CrossFit online marketing

You need to get crystal clear on what you’re trying to do. Do you want more people to go to your website? Do you want people to go to your landing page? Do you want current members to like your Facebook Page?

Marketing

So you want to learn how to get more Crossfit members? Referrals are one of the oldest and best ways to get new business. If you’re not currently utilizing the power of referrals - you are missing out on some major...

CrossFit website

You need a great website when opening a CrossFit box. You should have a great website regardless. There’s no question about it. It’s the main place where people will find out information...

Initial Setup

Your marketing could make or break your success when opening a crossfit box. You can build it, but that doesn’t mean they’ll come. Some one could build a teleportation device to instantly transport...

Initial Setup

You need to know the numbers when opening a Crossfit box. This is the part that most people hate the most yet it’s one of the most important. There are two main things you need to know:

Initial Setup

When opening a Crossfit box, you need to bring the right people aboard. To be honest, beginner box owners can with little experience can be pretty bad managers and even worse leaders.

Initial Setup

When opening a Crossfit box, your training facility will probably be your largest expense. There are many things you’ll want to consider when renting or buying a gym because it could make or break your success.

Listing your box

Using a wide array of search sites can be important when marketing your Crossfit box. By now, you should be have a strong local search listings on Google Places and Yelp. But what about other local search and review sites?

Marketing

Are you having trouble coming up with new content for your business with the goal of getting more Crossfit leads? Well fret no more my friend. I’m going to show you how to constantly create new content even...

CrossFit online marketing

This is probably the biggest objections to CrossFit. CrossFit is typically more expensive than the average Globogym, but that’s nothing to fret about. You shouldn’t be trying to compete...

CrossFit online marketing

You’re insane if you don’t have a spectacular Google Places page for your CrossFit marketing. It’s probably the easiest way to get recognized locally aside from people actually driving by your facility. It’s simple to do...

Initial Setup

When choosing software for CrossFit boxes, there are a few excellent options out there. Software has the ability to make our lives easier, but ironically it can still be a time sink by hindering productivity, especially...

CrossFit online marketing

LinkedIn is a great tool to build your professional network. It can help you get leads as well as get in touch with professionals just like you. This guide will show you how to set up LinkedIn for CrossFit.

CrossFit online marketing

CrossFit pricing is one of the biggest roadblocks that prevents people from joining CrossFit. Why join CrossFit when you can join your local Globo gym for $25 a month? You need to help people realize the...

Marketing

There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk.

CrossFit online marketing

These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend...

Starting a CrossFit box

CrossFit owners, do you know what business you're really in? When Apple created the iPod, did they just create an MP3 player? No. They created a seamless music listening experience. When Facebook was...

Marketing

There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to...

CrossFit online marketing

You might want to use Pinterest for CrossFit since it's the fastest growing social network in the world. If you like using it then I’d recommend that you try it out. Pinterest is a website where you have...

CrossFit online marketing

Why are some CrossFit members angry? Are they mad at the workout or CrossFit or the community or the facility? No matter what business you go into you're going to have angry customers. Sometimes they're anger...

CrossFit online marketing

YouTube is the largest video website in the world and it might be wise to utilize it for your CrossFit marketing. You might be thinking YouTube is only for cat videos and people getting getting hurt, but many...

CrossFit online marketing

Got haters? Read on to learn how to turn those CrossFit haters into evangelists. It’s seems like everywhere you look these days, someone is complaining or offended over nothing. Just check out the comments section...

gym website

What is a website? Of course you know what a website is - you’ve been using them for years. But have you ever really thought about what makes up the best websites? Why do we have them? What is their purpose?

CrossFit online marketing

Many boxes are looking to get more CrossFit members. But how exactly do you do it? You probably have a website or a Facebook page or get referrals. But how do people feel when they get to your website or...

CrossFit online marketing

PPL Labs is looking for inside sales reps and an inside sales manager to join our growing sales team: http://jobs.ppl-labs.com/apply/

gym website

You’ll notice a similar pattern among the best websites. They’re not necessarily the prettiest, but they work. Let’s determine what a great website does. A great website is not about being aesthetically...

Marketing

The first step in developing a marketing plan for your box is to set achievable goals. Setting goals is important because you need to know what you’re shooting for. If you don’t know, you’re just blindly going anywhere.

Marketing

Developing a marketing plan that actually works is no easy task. There are a lot of things out there that you could do, but how do you know which ones to do? In this post, we're going to go through a classic...

Marketing

The next step in developing a marketing plan is crucially important. You’ll need to develop your target market. This is important because you need to know who you are trying to reach. And don’t say everyone.

Marketing

The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from...

Marketing

If you want to get more gym members you'll need to respond in a timely manner. One issue we've seen over and over again is that gyms take way too long to respond to their leads. People are constantly being...

Marketing

Let's take a look at which email tool you might want to use for your gym. Email is still a highly effective way to get new members as well as communicate with your current ones. In this post we’ll look at why you...

Initial Setup

Do you have a contact form on your homepage? Do have a button on your homepage that sends visitors to a contact form? Sometime these are also known as lead generation forms, because your intention is to...

Social Media Marketing

Do you blog beyond the WOD for your Affiliate gym? Blogging is one of the best ways to generate organic traffic as well as develop a tight-knit community. It’s a way for people to share their opinions, have...

Listing your box

Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn't help...

Must Read Posts

Check out this podcast with Nathan Mellalieu.

CrossFit website

Buying more software doesn't necessarily mean that you'll be more productive. It all comes down to how you use it. In this post, we're going to go over the most useful ways to integrate Zen Planner...

Marketing

Often times we talk to people who want to work with us on high level stuff like technical SEO, multivariate testing, competitive analysis and blah blah blah. Don't get me wrong, these things are great and can...

Initial Setup

The first and most important question you need to answer when discussing Search Engine Optimization (SEO) is what are your goals? Getting more traffic isn't the right answer. Why do you want to get more traffic?

SEO

Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn’t help you...

Facebook Advertising

Did you know you can use your Facebook page to get more signups for your business? Simply go to your page and add a Call to action button. Make sure it goes to your signup page or another page with a great call-to-action.

Marketing

How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your...

SEO

Having a website is like having a commercial that only reaches the people you care about. Whether it’s someone searching specifically for you on Google or someone looking for a new gym, this is your chance...

Marketing

The internet is full of tips and warnings for picking the right dance studio for a child. It's a big investment after all. Most parents understand if the studio is as great as promised, dance will become a huge part...

Kelly Kennedy, PPL-Labs Outreach Specialist - First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing...

Marketing

Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person...

Fitness

I got a chance to catch up with an old friend turned online health and fitness coach, Carissa Novak. She is a health enthusiast with an epic list of hobbies including surfing, hiking, running, yoga, and free-diving.

Starting a CrossFit box

The competitors are getting an early start these days. The teenage division at the CrossFit Games is even younger than it's competitors entering it's second year and the young bloods are already lining up.

Being yourself is something easier said than done. The world is full of people that post inspiring quotes on social media and those who make plans that never happen. There's a shortage of people that...

SEO

Roger Clemens is one of the most studied baseball players of the past few decades. Being the center of a steroid scandal, he was also a master of his craft and obsessive about routine.

CrossFit online marketing

There's nothing like pulling up to the gym ready to run through a brick wall. Your pre-workout is just about to kick in and you watched a couple motivational videos before you step in to realize you forgot your headphones.

Facebook Advertising

Is there anything more annoying than getting those telemarketing calls with recorded voices? They give you a ring a few times a week until you opt out to offer up a free trip to the Bahamas.

SEO

Search Engine Optimization is an intimidating phrase. It may be the word "optimization" that makes it sound like a NASA project but it turns out the concept is pretty simple. The one thing everyone can agree...

Marketing

Cambridge, MA - MMA is one of the toughest sports in the world filled with some of the grittiest athletes available. With the popularity of the sport continuously rising, visibility of these athletes continue to rise as well.

SEO

I remember a few years ago hearing Marc Cuban investing in SEO and him mentioning how it effects all businesses but I never knew exactly what it meant. Sure I knew how important being found on the...

Marketing

Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates.

Marketing

Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in.

CrossFit online marketing

People turn to the internet when looking for gyms in their area in today's modern society. A few years ago, you looked them up online on a desktop, got a map, and drove out to take a tour of the gym.

gym website

The ease with which fitness professionals can generate online leads today far surpasses the massive effort needed in the past to earn new leads through offline promotional. Since the overwhelming majority...

gym online marketing

There are more than 745,290 franchises in the United States. Everything from pest control to luxury hotels can be a franchise. While they can be a great business, one problem that almost all have is how to market successfully.

Website and web presence

Let's say that you finally have the chance to start the restaurant that you wanted to open for years. Instead of leaping right into it, you may want to plan it carefully and draw up a plan for opening the business.