Your Website Can Encourage New Members to Join Your Gym
Businesses, like your affiliate, grow by getting new customers. Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.
Businesses, like your affiliate, grow by getting new customers. Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.
We believe that a good CrossFit website converts interested people into paying members. It should be earning you money very quickly. How? By bringing your box new paying members. In this post we’ll describe three ways we design our CrossFit websites that help our boxes get new members. Try them out on your site. We find they help. 1. Give the people what they want. Make it obvious.
Increase Your Visibility with a Google Places Page One of the best ways for people to find your box is through Google Maps and Places. Are you listed? To find out click here, and type in “CrossFit” and your town, neighborhood or zip code. If you don’t pop up with a pretty page and your logo this post will help. If you don’t pop up on the map at all, this will really help. DON'T WAIT! YOU'RE LOOSING MEMBERS.
Nothing erodes your business's credibility like sending emails from a personal email accounts. This post will explain how you can quickly and easily set up professional branded emails for you and your staff.
These goals are at the core of growing your affiliate and turning your members into firebreathers. In this post we’ll review how your website can achieve each goal.
The secret to running a succesful Crossfit box is understanding how much a new member is worth.
Why Listing Your Box on Online Directories Is Important An easy way to get more people to find your box is to list your affiliate on various online directories. People actively searching for a gym will find you and stop by your site, or your box to learn more.
Once your CrossFit website is live the work begins to get traffic. Remember: more traffic → more sign ups → more free trials → more full time members → more people changing their lives through functional fitness.
So you have a business plan, some form of financial backing and the dream of creating a place for people to achieve their fitness goals. There comes a point in every CrossFit entrepreneurs journey when the decision to officially affiliate must be made. Let me amplify the little voice in your head that is saying "THE LONG TERM BENEFIT WILL OUTWEIGH THE INITIAL COST!".
There seem to be two groups of CrossFit box owners and CrossFitters, those who view themselves as “purists” and the “newcomers”. There are a few ways to differentiate between these people including hearing “I remember what went down at Aromas” but more importantly “I don’t do marketing, only word of mouth”.
For the CrossFit box owner who is reading this and saying, “Well I just updated my site three years ago”. You are 21 years behind the game! You probably have coaches on your site who no longer work for you, classes featured that you no longer offer and the address is still probably your old location.
So here is the rule, if you have an open date, you better be marketing! As long as you have a date circled on the calendar and you are upfront with potential clients about when they can expect to start, you have nothing to worry about. Many box owners fear the situation of having people call and email without being able to fulfill a potential members request in a timely manner, but if you mention the open date, you are o.k. Here are some ways to keep members in waiting engaged before they can WOD:
Getting more followers on Twitter or more likes on Facebook is always a good thing right? For this conversation we will refer to all social media connections as follows. Doesn’t it makes more sense to focus on getting followers that can actually turn into clients or influence potential clients. Of course the best way is to shamelessly plug your Twitter handle on blog posts, so follow @PPL Labs!
Many boxes have a hard time getting people to sign up on their website, so that become a huge focus. The gym then forgets that the people who are actually signing up need to be handled with the specific goal ensuring they are comfortable enough to become a paying member. We will break it down into two parts, the first is how to contact these potential new members.
So you are finally taking the steps to realize your dream of owning a CrossFit box, now you just need the all important permission from HQ to use the word CrossFit! The process is actually really easy, but can be time consuming and nerve wrecking.
Getting the right insurance coverage for your box can be pretty easy but it is really important to know all the facts before committing to anything. Below we will go over some things you should look for in your insurance coverage.
I would contend that, more often than not, it is most often personal experience. So often in my career Ive met fitness pros with a powerful personal narrative around their own vitality and the fight they took on in order to find it. This fight so often builds passion which in turn, motivates others. I think all of us know that feeling of frustration around those individuals who come to us, in a state of sliding health, but just cant see what we see. So often, they are blind to their own potential. And far too often, as quickly as they have that “Aha!” moment, they fall back on old habits. This blog post is specific to that moment: that “Aha!” moment when the individual is passionate about change and how incredibly vital it is to reach that person during that very specific and far too often, very fleeting moment.
In our most recent entry, I touched on the topic of client motivation and how it waxes and wanes based on how we, as healing professionals, conduct ourselves. In this entry, I’d like to go into greater depth regarding seasonality and how it impacts this process.
The process of getting a CrossFit affiliate open will be very different for each person, there are a number of issues one person may run into but might not apply to you. So let’s take a look at the most important steps!
Here at PPL Labs we pride ourselves in building an engine that takes any box to the next levele. The post below is a taste of the kind of coaching we do with clients to help them build businesses that will stand the test of time. We do this every day and our roster of boxes reads as an all-star team of the worlds very best within the sport. Give it a read and please feel free to share!
Facebook has over 1 billion users. That’s why it might be a good idea to get your box on the largest social networking site in the world. In this post we’re going to show you step-by-step how to setup your facebook page. Let’s get started.
Twitter is a great way to connect with customers and build your box. You have the opportunity to connect in 140 characters or less. Like any social network, it’s all about how you use it. Let’s get started.
Beware: Social media can help or hurt your business. But that’s for you to decide. Here, I’ve compiled a list of some of the most common mistakes businesses commit when dealing with social media. Commit these mistakes at your own risk.
Everyone says to get on social media, but what exactly are you supposed to do? In this 30 day social media challenge, we take the guesswork out of getting started. Day 1: Answer This - What are you trying to accomplish?
Kick out all your members! Just kidding, but hear me out. We’ve heard the saying “the customer is always right” about a million times in our lives. While yes, you should treat your customers with care, they just might not be the right customer.
It seems like there's a new social network launched every day. Well...there probably is. It can be frustrating to know which ones you should use and which ones you shouldn't. Everyone says to get on social media, but not many can tell you exactly how to use it to get quality leads for your business.
Let’s face it, most websites aren’t that great. Have you ever visited a website and it was ugly, hard to use, nothing seemed to work and everything was unorganized. It happens all the time, but fortunately, it’s not too hard to fix.
You’ve probably heard of the sales funnel before, but I’m going to show how to use it. The sales funnel is a great way to organize the process of getting new clients. Every business is in the business of selling so you’re better off getting used to it. You may not be comfortable with selling, but this process with take some of the fear and the unknown out of selling.
Over a three week period in 2013, Samsung spent $10 million on Facebook ads to bring in $129 million in smartphone sales - 1,300% return. Got your attention now. Facebook ads are similar to any other Pay Per Click advertising except they are posted on Facebook, incorporate social elements and most people spend 30 minutes on Facebook a day. There are a few differences and I’ll go over a few reasons why you should consider incorporating Facebook ads into your inbound marketing strategy.
Your headline is probably the most important aspect of your advertisement, article or post. It’s what will determine whether or not someone will decide to hear what you’re offering. If your headline doesn’t arouse their attention, then the best body copy in the world certainly won’t pull them in. Below, I’ve written 4 highly common, yet highly effective fill-in-the-blank headlines that you can use to arouse attention.
A great Yelp page could be the difference whether a potential customer chooses to do business with your or your competitor. If your Yelp page is empty and doesn’t have any good reviews, but your competitors is filled out a little more with some decent reviews - that person will most likely choose your competitor. You don’t want this, right?
If you need to make sales, but you hate selling - you’ve come to the right place. Selling is not about using manipulative tactics and selling junk products to unsuspecting people. Selling is about finding people who have a particular problem and then offer a solution to solve that problem. The goal shouldn’t be to sell everyone. The goal should be to get the right product to the right people.
If you want to get people to take a certain action, you need to take them by the hand and show them the way. Most people will not buy what you’re selling so you better not push away the people who actually might buy what you’re selling.
You need to get crystal clear on what you’re trying to do. Do you want more people to go to your website? Do you want people to go to your landing page? Do you want current members to like your Facebook Page?
So you want to learn how to get more Crossfit members? Referrals are one of the oldest and best ways to get new business. If you’re not currently utilizing the power of referrals - you are missing out on some major opportunities. Getting referrals is easy, bit most people don’t usually know how to go about doing it. This article will show you 3 stupid easy ways to get more referrals and build your box.
You need a great website when opening a CrossFit box. You should have a great website regardless. There’s no question about it. It’s the main place where people will find out information about you and will determine whether they sign up or not. New boxes can't afford to not have a great site. You might not think a website is that important, but let me tell you this - you are wrong. Your website is the face of our box to the world, a place where you can describe how you are differentiated from your neighbor, and most importantly a place to gather new member signups!
Your marketing could make or break your success when opening a crossfit box. You can build it, but that doesn’t mean they’ll come. Some one could build a teleportation device to instantly transport anywhere in the world. But if nobody knows about it, then it won’t sell.
You need to know the numbers when opening a Crossfit box. This is the part that most people hate the most yet it’s one of the most important. There are two main things you need to know:
When opening a Crossfit box, you need to bring the right people aboard. To be honest, beginner box owners can with little experience can be pretty bad managers and even worse leaders. You could have won the Crossfit games last year, but that doesn't mean you’ll be a good coach let alone a good box owner. Box owners are typically passionate about what they do, but that can also be their downfall. When you start a box, you’re not just a Cross-fitter anymore, you’re a business owner with an additional set of challenges to deal with.
Using a wide array of search sites can be important when marketing your Crossfit box. By now, you should be have a strong local search listings on Google Places and Yelp. But what about other local search and review sites? There’s hundreds of them out there but which ones should you use? Don’t worry about getting listed on every single local search page. I’d suggest that you pick about 5 other local search sites and fill them out completely.
Are you having trouble coming up with new content for your business with the goal of getting more Crossfit leads? Well fret no more my friend. I’m going to show you how to constantly create new content even if you have no ideas right now.
This is probably the biggest objections to CrossFit. CrossFit is typically more expensive than the average Globogym, but that’s nothing to fret about. You shouldn’t be trying to compete on price with these other gyms because your service is different. CrossFit has a stronger community than any of these gyms and it’s something that’s hard to get somewhere outside of CrossFit.
You’re insane if you don’t have a spectacular Google Places page for your CrossFit marketing. It’s probably the easiest way to get recognized locally aside from people actually driving by your facility. It’s simple to do so you better get on it. If you don’t know how to setup Google Places, check out our beginner’s guide to Google Places.
When choosing software for CrossFit boxes, there are a few excellent options out there. Software has the ability to make our lives easier, but ironically it can still be a time sink by hindering productivity, especially during initial setup. In this post we’ll go over different software services for scheduling, credit card processing and WOD tracking.
LinkedIn is a great tool to build your professional network. It can help you get leads as well as get in touch with professionals just like you. This guide will show you how to set up LinkedIn for CrossFit.
CrossFit pricing is one of the biggest roadblocks that prevents people from joining CrossFit. Why join CrossFit when you can join your local Globo gym for $25 a month? You need to help people realize the CrossFit is not just and gym. People don’t randomly walk-in and do whatever. There is a strong structure and purpose behind CrossFit. Help people become aware of this.
There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk.
These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend that you go pick it up right now. I’ll go through a few of the principles in his book and explain how you can use them to make your website more persuasive.
CrossFit owners, do you know what business you're really in? When Apple created the iPod, did they just create an MP3 player? No. They created a seamless music listening experience. When Facebook was created, did they just create another way to send messages to people? No. They created a way for people to connect all around the world in a way that was never imagined before. They knew what they were really creating.
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to explain to people the differences.
You might want to use Pinterest for CrossFit since it's the fastest growing social network in the world. If you like using it then I’d recommend that you try it out. Pinterest is a website where you have a pinboard and you can share photos and put them in collections. If you regularly take pictures of your CrossFit box, then Pinterest may be a great option for you.
Why are some CrossFit members angry? Are they mad at the workout or CrossFit or the community or the facility? No matter what business you go into you're going to have angry customers. Sometimes they're anger just because they're angry. But sometimes they're not.
YouTube is the largest video website in the world and it might be wise to utilize it for your CrossFit marketing. You might be thinking YouTube is only for cat videos and people getting getting hurt, but many businesses these days are cashing in on its vast reach.
Got haters? Read on to learn how to turn those CrossFit haters into evangelists. It’s seems like everywhere you look these days, someone is complaining or offended over nothing. Just check out the comments section on YouTube or on forums. People are constantly getting into battles over nothing. I could go into why people on the internet are so mean, but that’s for a different post. While much of the time haters should be ignored, sometimes it might be worthwhile to get them on your team, especially if they have a lot of influence.
Many boxes are looking to get more CrossFit members. But how exactly do you do it? You probably have a website or a Facebook page or get referrals. But how do people feel when they get to your website or Facebook page or talk with you in person?
You’ll notice a similar pattern among the best websites. They’re not necessarily the prettiest, but they work. Let’s determine what a great website does. A great website is not about being aesthetically beautiful, but rather getting a person to take a specific action such as signing up for a free-trial.
The first step in developing a marketing plan for your box is to set achievable goals. Setting goals is important because you need to know what you’re shooting for. If you don’t know, you’re just blindly going anywhere.
Developing a marketing plan that actually works is no easy task. There are a lot of things out there that you could do, but how do you know which ones to do? In this post, we're going to go through a classic business concept and discuss strategy and tactics for Marketing.
The next step in developing a marketing plan is crucially important. You’ll need to develop your target market. This is important because you need to know who you are trying to reach. And don’t say everyone. Everyone is not a target market and you’ll fail if you try to target everyone.
The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from TV advertisements to blogging to press releases. This is the part of marketing where you get to take action and start seeing results.
If you want to get more gym members you'll need to respond in a timely manner. One issue we've seen over and over again is that gyms take way too long to respond to their leads. People are constantly being marketed to these days and it's difficult to get their attention. If a person took the time to visit your site and was interested enough to fill out a form or send an email, then you need to respond to that person as soon as possible.
Let's take a look at which email tool you might want to use for your gym. Email is still a highly effective way to get new members as well as communicate with your current ones. In this post we’ll look at why you should use some sort of email management system for your marketing.
Do you have a contact form on your homepage? Do have a button on your homepage that sends visitors to a contact form? Sometime these are also known as lead generation forms, because your intention is to generate leads. If you don’t have one, you should. Using a contact form on your homepage can increase the amount of leads you get. Make it as easy as possible for people to sign up. Don’t make then dig through pages to find out how to sign up. I know this sounds simple, but it’s crucial.
Do you blog beyond the WOD for your Affiliate gym? Blogging is one of the best ways to generate organic traffic as well as develop a tight-knit community. It’s a way for people to share their opinions, have discussions and learn. While posting your WOD is great, you still have a much larger opportunity here. While people might check your blog sometimes to see the WOD, you can keep them coming back and wanting more by posting highly useful and entertaining information.
Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn't help you get more members if you target people in California.
Buying more software doesn't necessarily mean that you'll be more productive. It all comes down to how you use it. In this post, we're going to go over the most useful ways to integrate Zen Planner within your website to save you time and make your life easier.
Often times we talk to people who want to work with us on high level stuff like technical SEO, multivariate testing, competitive analysis and blah blah blah. Don't get me wrong, these things are great and can be highly effective for your business when they're part of an overall strategy.
The first and most important question you need to answer when discussing Search Engine Optimization (SEO) is what are your goals? Getting more traffic isn't the right answer. Why do you want to get more traffic?
Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn’t help you get more members if you target people in California.
Did you know you can use your Facebook page to get more signups for your business? Simply go to your page and add a Call to action button. Make sure it goes to your signup page or another page with a great call-to-action. This is something very basic but so very often overlooked. Put yourself in the mindset of a prospect. If a button allows them to contact you, it's much less of a hassle than looking at the contact info widget and manually typing in!
How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your thumbs keep pressing the wrong button, and the entire right half of the page doesn't exist. This site is not mobile optimized - and borderline cruel. Luckily, Google has decided to help it's search users out. As of April 2015, Google is boosting search results for websites that are optimized for usability on mobile devices.
Having a website is like having a commercial that only reaches the people you care about. Whether it’s someone searching specifically for you on Google or someone looking for a new gym, this is your chance to get them excited. Can you imagine looking for a gym or Crossfit and and you go to a site that looks like it was built ten years ago? It’s a big let down especially when you’re expecting something impressive. Every legitimate business, including gyms, are expected to be relevant and have a great site. This is especially true if someone is thinking of investing money with you.
The internet is full of tips and warnings for picking the right dance studio for a child. It's a big investment after all. Most parents understand if the studio is as great as promised, dance will become a huge part of their lifestyles and well being. I remember as a kid not being able to watch the TV multiple times a week because my older sister was watching her recital tapes. It becomes a lifestyle that never goes away!
Kelly Kennedy, PPL-Labs Outreach Specialist - First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing you, can be a long road. Doubt enters the mind of these folks all the time in a number of different ways. It’s important to to set yourself up for success! Maximizing your client base by following these basic steps:
Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person there are a million questions that fly once they really start to consider. It's important to address any doubts that are circling in their minds and get those folks in the door!
I got a chance to catch up with an old friend turned online health and fitness coach, Carissa Novak. She is a health enthusiast with an epic list of hobbies including surfing, hiking, running, yoga, and free-diving. Now living in North Carolina, she spent years in Hawaii and she has pictures on her social media that will make you want to book a vacation tomorrow. We caught up and talked about the hurdles of being a health coach and connecting with a client base:
The competitors are getting an early start these days. The teenage division at the CrossFit Games is even younger than it's competitors entering it's second year and the young bloods are already lining up. All of the worlds qualifiers will go directly to California to compete with the best of the best and the athletes are already set to go.
Being yourself is something easier said than done. The world is full of people that post inspiring quotes on social media and those who make plans that never happen. There's a shortage of people that actually walk the walk and really go after what's theirs, and Amanda Ruller is a rare breed. A running back in the Legends Football League for the Atlanta Steam, she finds time to train athletes and coach her clients. There was a presence and authenticity with every word that she spoke. We touched on her past, her goals and her movement for young girls that everyone should hear:
Roger Clemens is one of the most studied baseball players of the past few decades. Being the center of a steroid scandal, he was also a master of his craft and obsessive about routine. One of the most interesting pieces I've read about him is how he handled his spring training workouts. One of his trainers explained how often Roger got deep tissue massages after bullpens. He almost went every single day.
There's nothing like pulling up to the gym ready to run through a brick wall. Your pre-workout is just about to kick in and you watched a couple motivational videos before you step in to realize you forgot your headphones. How are you suppose to bang out 50 box jumps at the end of the workout without a little help from your favorite artist? God knows there's no way you'll be able to with Jason Mraz playing overhead. It's almost as if the gym uses Wal-Mart's radio station.
Is there anything more annoying than getting those telemarketing calls with recorded voices? They give you a ring a few times a week until you opt out to offer up a free trip to the Bahamas. They're constantly selling just waiting for someone to bite. Sure, they have some success but it's very minimal.
Cambridge, MA - MMA is one of the toughest sports in the world filled with some of the grittiest athletes available. With the popularity of the sport continuously rising, visibility of these athletes continue to rise as well. From trash talking pre-fight all the way to punches and bloody noses in the octagon, just watching some of these events can get your heart pumping. Now picture yourself joining one of these gyms. Is it really for everyone? Could I go in and try it out without getting my head ripped off?
I remember a few years ago hearing Marc Cuban investing in SEO and him mentioning how it effects all businesses but I never knew exactly what it meant. Sure I knew how important being found on the internet was because it's a shortcut to your target market but I never knew how it was done. I figured it was a team of ten people in a back room somewhere writing super long code that would take me a lifetime to understand. Turns out it's really not tough to grasp but it is tedious work. Here are 8 factors Google's "internet crawling software" looks for when ranking websites for on-site SEO. Let's pretend we have a hot sauce business and we're trying to gain customers on the web:
Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it's very different than yoga and focuses more on core strength, centering and balance. The practice is also a contributor to flexibility and range of motion, which is catching the eyes of many big name sport athletes.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you're referred and that's the bulk of the battle. We've seen the percentage of prospects showing up to a business on a referral (once researching and visiting a website) in the ballpark of 40%.
People turn to the internet when looking for gyms in their area in today's modern society. A few years ago, you looked them up online on a desktop, got a map, and drove out to take a tour of the gym. Today, you grab a smartphone and go, because anything after that, you can look up on your phone. With the colossal shift to mobile internet, Health and Fitness Gyms/Professionals need to stay in the game by increasing their web presence.
The ease with which fitness professionals can generate online leads today far surpasses the massive effort needed in the past to earn new leads through offline promotional. Since the overwhelming majority of Millennials and Generation X members use online search to research gyms and personal training services, it’s really no secret any longer that going digital — a.k.a. having a strong online presence, starting with a stellar website — is an absolute must of industry professionals such as yourself.
There are more than 745,290 franchises in the United States. Everything from pest control to luxury hotels can be a franchise. While they can be a great business, one problem that almost all have is how to market successfully. If you are a new franchise owner, then here are some digital marketing tips to help you get started.
Let's say that you finally have the chance to start the restaurant that you wanted to open for years. Instead of leaping right into it, you may want to plan it carefully and draw up a plan for opening the business. This helps you to put together the perfect recipe for success. You will have a guide that tells you how to put together all your ingredients. While starting a restaurant sounds exciting, you have to plan it so that once those doors are open, they stay open. Here are seven things to focus on:
Social media platforms are powerful tools for smart marketers because they’re easy to use and come with large audiences. Social media allows you to promote your business in dynamic ways. Facebook got its start as a social network for college students and other young adults. It didn't take long for it to become an indispensable online community for people of all ages and to serve many purposes, both personal and professional. If you own a business, there are several reasons why you need a Facebook page.
With the internet opening up opportunities for thought leaders to express their viewpoints and ideas globally, we've seen a huge rise in female speakers within the marketing space. Through independent blogs, Youtube videos, and many other communication channels, females have been making a stand and rising up in this new generation of marketing.
Marketing is your communication to the world that your business is ready for new inquiries. You are spreading the good news and branding yourself for future growth. Marketing is an investment. Every penny you spend on marketing must come back to you. But before making the financial jump with any type of marketing, there needs to be some groundwork laid with your business. Here are the two things that need to be in place before you can even consider marketing.