Fitness

I got a chance to catch up with an old friend turned online health and fitness coach, Carissa Novak. She is a health enthusiast with an epic list of hobbies including surfing, hiking, running, yoga, and free-diving. Now living in North Carolina, she spent years in Hawaii and she has pictures on her social media that will make you want to book a vacation tomorrow. We caught up and talked about the hurdles of being a health coach and connecting with a client base:

Fitness

Email marketing is a great way to drive traffic to websites and increase overall customer interest. It allows your company to be the first point of call for your potential customers, who want to know about all the things you have to offer.

Fitness

Digital marketing is all the rage these days. With consumers demanding more from brands, marketers are scrambling to find a way to interact with consumers and reach them across different media channels. It’s essential to always be on your toes when it comes to consumers. Many leading gyms know this and have started developing their own digital marketing strategies. Marketing will be an increasing part of any gym’s promotional mix in the coming years and most gyms will now be dealing in more than just brochures and posters. 

Fitness

When the Coronavirus outbreak started, many were fearful of what it might mean for their businesses and the economy overall. With good reason, because as we are now witnessing, businesses around the nation are being forced to close their doors for the time being while we try to get the Coronvirus under control. Whole industries are seeing massive declines in demand and lost revenue. It doesn’t matter whether you’re a small business, a gym, or a giant corporation like Boeing when it comes to the outbreak. All are feeling the devastating impacts.

Fitness

DO: Always remember your customers. Nobody likes to lose business. Never make a mistake regarding your customers. There is always a mistake to be avoided when promoting your gym. 

Fitness

According to the CDC, there are 330,891 total coronavirus cases in the U.S as of this past Monday, April 6th. Social distancing has become more important than ever and this difficult time may seem particularly bleak for the fitness industry, as gyms during Coronavirus are forced to close up shop and customers are forced to stay home. Gym owners, we are here to tell you not to despair. Just like you tell your customer during a training session, look at this as another challenge that encourages you to define a new comfort zone. You may even gain some new customers during this time! Below are different ways you can tackle moving your gym online, how to maintain relationships with your client base, and how to approach fitness marketing digitally. Take a look and let us know if we can help!