Facebook Advertising

Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.

Facebook Advertising

More than half of U.S. residents use Facebook multiple times per day and 74% of Facebook users use the site daily! Considering there are 190 million users in the US, you have the ability to reach 140.6 million people every day! This is why 93% of marketers use Facebook advertising regularly. If you are not advertising on Facebook, you need to think again. Below are three key ways to improve your Facebook ad campaign. 

Facebook Advertising

Marketers are furiously scouring the internet for ways to increase their website traffic and expand their social presence. There are many ways to go about this, which is why digital marketing has exploded in popularity, with local businesses relying on the right combination of brand relationships, content and technological tools. Regardless of your approach, it's important to know what success looks like. 

Facebook Advertising

The social media powerhouse Facebook has expressed serious concern about Apple’s new iOS 14 updates. The update will ask users if they are willing to opt-in to the data tracking capabilities that Facebook uses to advertise to them. As in, the user will have to agree to share personal data with advertisers. Naturally, there is concern that users will opt-out of tracking which could therefore harm small businesses. Although it is uncertain, here is how we think the Apple iOS 14 update will affect Facebook Ads Targeting and small businesses.