Brands with the Best Diverse Digital Marketing
February is Black History Month which sparks the conversation of diversity in digital marketing. Ads are commonly created with iStock or Canva images, which could sound simple. However, the appearance of the people in those images matters, and you should be strategic about them. 64% of people will take action after seeing an ad that they view as diverse or inclusive (thinkwithgoogle.com). Likewise, Generation Z and Millennials are more culturally competent and have higher expectations of diversity in brands. These generations will commonly research a company and its culture before choosing to buy from them. Businesses that promote social justice and run diverse ads are more popular amongst the younger generations. Therefore, if you are targeting a younger market you might want to consider making your brand, and business, more diverse. Here at PPL Labs we can help you build that brand and get your name out there. Here are some examples of brands that did a stellar job of implementing diversity in their marketing.
April 21, 2022