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Digital Marketing Tips for New Franchise Owners

Digital Marketing Tips for New Franchise Owners

There are more than 745,290 franchises in the United States. Everything from pest control to luxury hotels can be a franchise. While they can be a great business, one problem that almost all have is how to market successfully. If you are a new franchise owner, then here are some digital marketing tips to help you get started.

May 2, 2022
Does Your Business Really Ought a Facebook Page?

Does Your Business Really Ought a Facebook Page?

Social media platforms are powerful tools for smart marketers because they’re easy to use and come with large audiences. Social media allows you to promote your business in dynamic ways. Facebook got its start as a social network for college students and other young adults. It didn't take long for it to become an indispensable online community for people of all ages and to serve many purposes, both personal and professional. If you own a business, there are several reasons why you need a Facebook page.

May 2, 2022
Fitness Marketing: 4 Creative Ways to Market Your Gym

Fitness Marketing: 4 Creative Ways to Market Your Gym

In this digital age, where consumers are more empowered than ever, the fitness industry is expected to grow $215.1 billion. Let’s take a step further and think about the yearly incentive of exercising in a gym. Endorsements for your gym are lucrative because fitness enthusiasts believe in the advertising and surrounding ad campaigns and decide to seek the gym out. Although the plethora of fitness gyms out there creates extreme competition among members, fitness professionals face another challenge. Some fitness studios struggle to make ends meet. Another issue is the slowdown in physical rehabilitation, which is attributed to the fiscal crisis. 

May 2, 2022
How Should I Establish the Digital Marketing Strategy for my Startup?

How Should I Establish the Digital Marketing Strategy for my Startup?

Are you a startup running out of cash and can’t pay your bills? You might be forced to lay people off. You also might have to close your doors. You might even look for investors if you’re not a “unicorn” of social media like Facebook and Google. Sometimes the only solution that you have at hand is layoffs, but that can have negative repercussions for your brand and your advertising efforts. If you have an effective digital marketing plan and are ready to implement it, the only thing left is getting a steady stream of revenue, and, of course, not burning your whole warehouse down. Let’s figure out how you can set yourself up for a sound digital marketing strategy and avoid the layoff blues.

May 2, 2022
How Can I Implement a Solid Digital Marketing Plan for my Dental Practice?

How Can I Implement a Solid Digital Marketing Plan for my Dental Practice?

Is your dental practice lacking in revenue? You might need to say goodbye to some team members or even close up shop. Perhaps you’ll look for investors if you’re not a social media expert. Although layoffs are necessary sometimes, they can have a negative impact on your branding and advertising. As long as you have an effective digital marketing strategy in place, the only other thing you need is a steady income. Let’s send off the layoff blues to go bother some other business!

May 2, 2022
Tips For Re-Opening Your Gym Smoothly

Tips For Re-Opening Your Gym Smoothly

It’s been 7 weeks since the Coronavirus forced the world to seemingly shut down and economies halted at an alarming rate. One week everything is business as usual and the next week most were forced to rack the weights, close their doors, and leave their business for an unknown amount of time.

April 24, 2022
3 Major Reasons Why You Need to Board the YouTube Ads

3 Major Reasons Why You Need to Board the YouTube Ads

YouTube’s power in the digital marketing world is often under-recognized and underestimated. Did you have any idea that YouTube is now the second-largest search engine in the world (competing only with Google) and the third most frequently-visited site behind Google and Facebook? True story. Shocking at first glance, we know! Here are a few other important stats about YouTube you need to know:

April 24, 2022
Why Right Now Is The Best Time To Advertise Digitally

Why Right Now Is The Best Time To Advertise Digitally

Being a business owner means wearing many hats for your business. You can be the sales team, accounting, marketing, and customer service teams for your business. While it’s great to be so involved with your business, it can actually backfire on you. For example, wearing so many hats for your business all the time means you can never take a step back and look at the business from a different angle. You also might not be able to see opportunities you otherwise would have since you’re ALWAYS working on a different aspect of the business.

April 24, 2022
Use Display Ads To Your Advantage

Use Display Ads To Your Advantage

Display ads typically contain text, images, and/or video that attract a user’s attention with the intention of getting a user to complete the call to action. For example, getting a user to sign up for a free trial, or to subscribe to a newsletter, or simply to visit a landing page.

April 24, 2022
3 Ways to Increase Brand Awareness

3 Ways to Increase Brand Awareness

Having consumers aware of your brand is the first step to gaining new clients and therefore, it should be one of your business’s main focuses. Brand awareness is especially important for businesses that are direct to consumers (D2C) as it helps turn fans into loyal consumers and create communities of those faithful customers. Here are some specific tactics and initiatives that can increase brand awareness:

April 21, 2022
How Clubhouse Will Succeed

How Clubhouse Will Succeed

Clubhouse had been trending on Linkedin for a few weeks when Elon Musk hosted a conversation on the audio-chat app, discussing the Covid-19 vaccine and interviewing Robinhood’s founder, Vlad Tenev. Now people are dying to gain access to the app, and it is valued at $1 billion. Clubhouse is only available on the iPhone and to those who are invited by current members. And to make things even more exclusive, each member only gets 2 invitations. Clubhouse founders claim they are working on the expansion of the app to make it available worldwide. However, part of Clubhouse’s draw is its eliteness. 

April 21, 2022
Brands with the Best Diverse Digital Marketing

Brands with the Best Diverse Digital Marketing

February is Black History Month which sparks the conversation of diversity in digital marketing. Ads are commonly created with iStock or Canva images, which could sound simple. However, the appearance of the people in those images matters, and you should be strategic about them. 64% of people will take action after seeing an ad that they view as diverse or inclusive (thinkwithgoogle.com). Likewise, Generation Z and Millennials are more culturally competent and have higher expectations of diversity in brands. These generations will commonly research a company and its culture before choosing to buy from them. Businesses that promote social justice and run diverse ads are more popular amongst the younger generations. Therefore, if you are targeting a younger market you might want to consider making your brand, and business, more diverse. Here at PPL Labs we can help you build that brand and get your name out there. Here are some examples of brands that did a stellar job of implementing diversity in their marketing. 

April 21, 2022
St.Patrick's Day Marketing That Is More Than Lucky

St.Patrick's Day Marketing That Is More Than Lucky

We are back with another holiday edition marketing blog! I-rish we thought of some of these campaigns ourselves, but you can always contact us if you want to run some lucky targeted ads. St. Patrick’s Day 2021 is going to look a little different than most years, although it will not be completely canceled like last year. Cities are not hosting parades, but you can still enjoy a Guinness, drink a Shamrock Shake, and snack on some O’Riginal donuts. 

April 21, 2022
Our GOAT Campaign - Facebook Ads Campaign

Our GOAT Campaign - Facebook Ads Campaign

Here at PPL Labs, we focus on marketing for other companies. However, we also run our own internal campaigns, and there is one in particular that we refer to as the “GOAT” (greatest of all time) campaign. We call it this because of how well it has performed, thanks to one of our marketing specialists, who created this gem. We are sharing this campaign to show how important it is to work with a digital marketing team that knows what they are doing. 

April 21, 2022
How Law Firms Should Navigate Marketing In 2021

How Law Firms Should Navigate Marketing In 2021

Working in a competitive industry such as law it may be demanding to differentiate yourself from competitors. This is where digital marketing comes in to help. There are three strong ways to make your law firm stand out: Search Engine Optimization (SEO), retargeted ads, and a purposeful website. 

April 21, 2022
The Evolution and Importance of Digital Marketing

The Evolution and Importance of Digital Marketing

Digital marketing has become the center of attention due to how popular selling online has become, and due to this brick-and-mortar stores are now suffering.

June 21, 2022
Data Safety and The Digital Marketing Era

Data Safety and The Digital Marketing Era

It’s no secret that we live in a digital media-driven world, full of innovation and opportunity.

June 21, 2022