Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power.
There seem to be two groups of CrossFit box owners and CrossFitters, those who view themselves as “purists” and the “newcomers”. There are a few ways to differentiate between these people...
Getting more followers on Twitter or more likes on Facebook is always a good thing right? For this conversation we will refer to all social media connections as follows. Doesn’t it makes more sense to focus on...
In part 1 of our series on Free Trial Sign Ups we talked about how to contact people that sign-up on your website. In this segment we discuss how to convert those people when they actually get to your space.
I would contend that, more often than not, it is most often personal experience. So often in my career Ive met fitness pros with a powerful personal narrative around their own vitality and the fight...
In our most recent entry, I touched on the topic of client motivation and how it waxes and wanes based on how we, as healing professionals, conduct ourselves. In this entry, I’d like to go into greater depth...
Here at PPL Labs we pride ourselves in building an engine that takes any box to the next levele. The post below is a taste of the kind of coaching we do with clients to help them build businesses that will stand...
Kick out all your members! Just kidding, but hear me out. We’ve heard the saying “the customer is always right” about a million times in our lives. While yes, you should treat your customers with care, they just might...
Let’s face it, most websites aren’t that great. Have you ever visited a website and it was ugly, hard to use, nothing seemed to work and everything was unorganized. It happens all the time, but fortunately, it’s not too hard to fix.
Your headline is probably the most important aspect of your advertisement, article or post. It’s what will determine whether or not someone will decide to hear what you’re offering.
If you want to get people to take a certain action, you need to take them by the hand and show them the way. Most people will not buy what you’re selling so you better not push away the people who actually...
So you want to learn how to get more Crossfit members? Referrals are one of the oldest and best ways to get new business. If you’re not currently utilizing the power of referrals - you are missing out on some major...
Are you having trouble coming up with new content for your business with the goal of getting more Crossfit leads? Well fret no more my friend. I’m going to show you how to constantly create new content even...
There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk.
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to...
The first step in developing a marketing plan for your box is to set achievable goals. Setting goals is important because you need to know what you’re shooting for. If you don’t know, you’re just blindly going anywhere.
Developing a marketing plan that actually works is no easy task. There are a lot of things out there that you could do, but how do you know which ones to do? In this post, we're going to go through a classic...
The next step in developing a marketing plan is crucially important. You’ll need to develop your target market. This is important because you need to know who you are trying to reach. And don’t say everyone.
The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from...
If you want to get more gym members you'll need to respond in a timely manner. One issue we've seen over and over again is that gyms take way too long to respond to their leads. People are constantly being...
Let's take a look at which email tool you might want to use for your gym. Email is still a highly effective way to get new members as well as communicate with your current ones. In this post we’ll look at why you...
Fitness marketing isn’t the easiest thing in the world to do. In fact, many people who own fitness businesses wish they could avoid it altogether and just focus on training. Unfortunately, you need clients...
Often times we talk to people who want to work with us on high level stuff like technical SEO, multivariate testing, competitive analysis and blah blah blah. Don't get me wrong, these things are great and can...
How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your...
The internet is full of tips and warnings for picking the right dance studio for a child. It's a big investment after all. Most parents understand if the studio is as great as promised, dance will become a huge part...
Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person...
Cambridge, MA - MMA is one of the toughest sports in the world filled with some of the grittiest athletes available. With the popularity of the sport continuously rising, visibility of these athletes continue to rise as well.
Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in.
With the internet opening up opportunities for thought leaders to express their viewpoints and ideas globally, we've seen a huge rise in female speakers within the marketing space. Through independent...
Marketing is your communication to the world that your business is ready for new inquiries. You are spreading the good news and branding yourself for future growth. Marketing is an investment.
Manning all the marketing touchpoints available can seem overwhelming but you can do it more easily by implementing automation that uses the customer perspective to build loyalty rather than create defection.
Car dealers are missing out if they don't list at least a portion of their inventory on an online listing site. Today's car buyers are accustomed to checking out deals from the comfort of their favorite device...
Starting a real estate investment company can be a lucrative way of building your wealth; however, it does involve considerable startup funding and planning. One of the most crucial aspects of the startup...
For any company, having a marketing foundation is key to a strong business plan and subsequent success. Marketing not only strengthens your brand and broadens your customer base; it also allows you to evaluate...
Bringing empathy into your personal relationships is easy. You want to be there for your friends and family when they are facing tough times and celebrate when life is good. To increase your market share by using...
Consumers are constantly faced with choices about where to spend their money. How do they ultimately make a decision about purchasing? They look to see who is putting in the extra effort to gain their trust.
When you own a small business, there is always a lot on your plate. This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t. Creating an effective and strategic...
Marketing today is a very exciting industry, but it can also be very overwhelming. Especially if you wouldn’t consider yourself social media savvy or a tech wizard. In some ways, the current state of marketing...
As anyone would assume, in order to run a successful small business you have to appeal to your customers. Doing so, however, can be a challenge, but the more you understand your target customer the greater...
Let's say you go to Google and type in "Women's Running Shoes". That is your keyword. Brainstorm some keywords you think people will be using to search for your gym. Imagine if people don't know who you...
In light of March being Women’s History Month, we are highlighting brands that empower women. These brands are essential to the marketing world because society glorifies the opposite.
As Clubhouse continues to grow, speculation has grown regarding how Spotify might get involved with the audio-chat app. Spotify is known for music streaming however, it has recently started to shift its...
It is no secret that Marketing is the driving force for thriving businesses in 2021. But what happens when new types of marketing are introduced? In an ever-changing world, we have seen marketing...
Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow.
The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was...
