Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore.
Businesses, like your affiliate, grow by getting new customers. Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.
These goals are at the core of growing your affiliate and turning your members into firebreathers. In this post we’ll review how your website can achieve each goal.
The secret to running a succesful Crossfit box is understanding how much a new member is worth.
Once your CrossFit website is live the work begins to get traffic. Remember: more traffic → more sign ups → more free trials → more full time members → more people changing their lives through functional fitness.
There seem to be two groups of CrossFit box owners and CrossFitters, those who view themselves as “purists” and the “newcomers”. There are a few ways to differentiate between these people including hearing “I remember what went down at Aromas” but more importantly “I don’t do marketing, only word of mouth”.
So here is the rule, if you have an open date, you better be marketing! As long as you have a date circled on the calendar and you are upfront with potential clients about when they can expect to start, you have nothing to worry about. Many box owners fear the situation of having people call and email without being able to fulfill a potential members request in a timely manner, but if you mention the open date, you are o.k. Here are some ways to keep members in waiting engaged before they can WOD:
Getting more followers on Twitter or more likes on Facebook is always a good thing right? For this conversation we will refer to all social media connections as follows. Doesn’t it makes more sense to focus on getting followers that can actually turn into clients or influence potential clients. Of course the best way is to shamelessly plug your Twitter handle on blog posts, so follow @PPL Labs!
In part 1 of our series on Free Trial Sign Ups we talked about how to contact people that sign-up on your website. In this segment we discuss how to convert those people when they actually get to your space.
I would contend that, more often than not, it is most often personal experience. So often in my career Ive met fitness pros with a powerful personal narrative around their own vitality and the fight they took on in order to find it. This fight so often builds passion which in turn, motivates others. I think all of us know that feeling of frustration around those individuals who come to us, in a state of sliding health, but just cant see what we see. So often, they are blind to their own potential. And far too often, as quickly as they have that “Aha!” moment, they fall back on old habits. This blog post is specific to that moment: that “Aha!” moment when the individual is passionate about change and how incredibly vital it is to reach that person during that very specific and far too often, very fleeting moment.
In our most recent entry, I touched on the topic of client motivation and how it waxes and wanes based on how we, as healing professionals, conduct ourselves. In this entry, I’d like to go into greater depth regarding seasonality and how it impacts this process.
Here at PPL Labs we pride ourselves in building an engine that takes any box to the next levele. The post below is a taste of the kind of coaching we do with clients to help them build businesses that will stand the test of time. We do this every day and our roster of boxes reads as an all-star team of the worlds very best within the sport. Give it a read and please feel free to share!
Kick out all your members! Just kidding, but hear me out. We’ve heard the saying “the customer is always right” about a million times in our lives. While yes, you should treat your customers with care, they just might not be the right customer.
Let’s face it, most websites aren’t that great. Have you ever visited a website and it was ugly, hard to use, nothing seemed to work and everything was unorganized. It happens all the time, but fortunately, it’s not too hard to fix.
Your headline is probably the most important aspect of your advertisement, article or post. It’s what will determine whether or not someone will decide to hear what you’re offering. If your headline doesn’t arouse their attention, then the best body copy in the world certainly won’t pull them in. Below, I’ve written 4 highly common, yet highly effective fill-in-the-blank headlines that you can use to arouse attention.
If you want to get people to take a certain action, you need to take them by the hand and show them the way. Most people will not buy what you’re selling so you better not push away the people who actually might buy what you’re selling.
You need to get crystal clear on what you’re trying to do. Do you want more people to go to your website? Do you want people to go to your landing page? Do you want current members to like your Facebook Page?
So you want to learn how to get more Crossfit members? Referrals are one of the oldest and best ways to get new business. If you’re not currently utilizing the power of referrals - you are missing out on some major opportunities. Getting referrals is easy, bit most people don’t usually know how to go about doing it. This article will show you 3 stupid easy ways to get more referrals and build your box.
Are you having trouble coming up with new content for your business with the goal of getting more Crossfit leads? Well fret no more my friend. I’m going to show you how to constantly create new content even if you have no ideas right now.
This is probably the biggest objections to CrossFit. CrossFit is typically more expensive than the average Globogym, but that’s nothing to fret about. You shouldn’t be trying to compete on price with these other gyms because your service is different. CrossFit has a stronger community than any of these gyms and it’s something that’s hard to get somewhere outside of CrossFit.
There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk.
These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend that you go pick it up right now. I’ll go through a few of the principles in his book and explain how you can use them to make your website more persuasive.
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to explain to people the differences.
YouTube is the largest video website in the world and it might be wise to utilize it for your CrossFit marketing. You might be thinking YouTube is only for cat videos and people getting getting hurt, but many businesses these days are cashing in on its vast reach.
Got haters? Read on to learn how to turn those CrossFit haters into evangelists. It’s seems like everywhere you look these days, someone is complaining or offended over nothing. Just check out the comments section on YouTube or on forums. People are constantly getting into battles over nothing. I could go into why people on the internet are so mean, but that’s for a different post. While much of the time haters should be ignored, sometimes it might be worthwhile to get them on your team, especially if they have a lot of influence.
What is a website? Of course you know what a website is - you’ve been using them for years. But have you ever really thought about what makes up the best websites? Why do we have them? What is their purpose?
The first step in developing a marketing plan for your box is to set achievable goals. Setting goals is important because you need to know what you’re shooting for. If you don’t know, you’re just blindly going anywhere.
Developing a marketing plan that actually works is no easy task. There are a lot of things out there that you could do, but how do you know which ones to do? In this post, we're going to go through a classic business concept and discuss strategy and tactics for Marketing.
The next step in developing a marketing plan is crucially important. You’ll need to develop your target market. This is important because you need to know who you are trying to reach. And don’t say everyone. Everyone is not a target market and you’ll fail if you try to target everyone.
The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from TV advertisements to blogging to press releases. This is the part of marketing where you get to take action and start seeing results.
If you want to get more gym members you'll need to respond in a timely manner. One issue we've seen over and over again is that gyms take way too long to respond to their leads. People are constantly being marketed to these days and it's difficult to get their attention. If a person took the time to visit your site and was interested enough to fill out a form or send an email, then you need to respond to that person as soon as possible.
Let's take a look at which email tool you might want to use for your gym. Email is still a highly effective way to get new members as well as communicate with your current ones. In this post we’ll look at why you should use some sort of email management system for your marketing.
Buying more software doesn't necessarily mean that you'll be more productive. It all comes down to how you use it. In this post, we're going to go over the most useful ways to integrate Zen Planner within your website to save you time and make your life easier.
Fitness marketing isn’t the easiest thing in the world to do. In fact, many people who own fitness businesses wish they could avoid it altogether and just focus on training. Unfortunately, you need clients if you want your business to survive to you need to understand fitness marketing out of necessity. We’ll go over the top 6 ways that we see many business owners fail in their fitness marketing.
Often times we talk to people who want to work with us on high level stuff like technical SEO, multivariate testing, competitive analysis and blah blah blah. Don't get me wrong, these things are great and can be highly effective for your business when they're part of an overall strategy.
How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your thumbs keep pressing the wrong button, and the entire right half of the page doesn't exist. This site is not mobile optimized - and borderline cruel. Luckily, Google has decided to help it's search users out. As of April 2015, Google is boosting search results for websites that are optimized for usability on mobile devices.
The internet is full of tips and warnings for picking the right dance studio for a child. It's a big investment after all. Most parents understand if the studio is as great as promised, dance will become a huge part of their lifestyles and well being. I remember as a kid not being able to watch the TV multiple times a week because my older sister was watching her recital tapes. It becomes a lifestyle that never goes away!
Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person there are a million questions that fly once they really start to consider. It's important to address any doubts that are circling in their minds and get those folks in the door!
Cambridge, MA - MMA is one of the toughest sports in the world filled with some of the grittiest athletes available. With the popularity of the sport continuously rising, visibility of these athletes continue to rise as well. From trash talking pre-fight all the way to punches and bloody noses in the octagon, just watching some of these events can get your heart pumping. Now picture yourself joining one of these gyms. Is it really for everyone? Could I go in and try it out without getting my head ripped off?
Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it's very different than yoga and focuses more on core strength, centering and balance. The practice is also a contributor to flexibility and range of motion, which is catching the eyes of many big name sport athletes.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you're referred and that's the bulk of the battle. We've seen the percentage of prospects showing up to a business on a referral (once researching and visiting a website) in the ballpark of 40%.
With the internet opening up opportunities for thought leaders to express their viewpoints and ideas globally, we've seen a huge rise in female speakers within the marketing space. Through independent blogs, Youtube videos, and many other communication channels, females have been making a stand and rising up in this new generation of marketing.
Marketing is your communication to the world that your business is ready for new inquiries. You are spreading the good news and branding yourself for future growth. Marketing is an investment. Every penny you spend on marketing must come back to you. But before making the financial jump with any type of marketing, there needs to be some groundwork laid with your business. Here are the two things that need to be in place before you can even consider marketing.
Manning all the marketing touchpoints available can seem overwhelming but you can do it more easily by implementing automation that uses the customer perspective to build loyalty rather than create defection. The term touchpoint refers to a point of contact and every touchpoint becomes an opportunity to improve your customer’s experience. Channels differ from touchpoints. For example, online communication is a channel, but online chat is a touchpoint. Here are some channels you can easily automate to better serve customers.
Car dealers are missing out if they don't list at least a portion of their inventory on an online listing site. Today's car buyers are accustomed to checking out deals from the comfort of their favorite device before heading to a dealership and taking a test drive. Here are the key things to remember about online car selling.
Starting a real estate investment company can be a lucrative way of building your wealth; however, it does involve considerable startup funding and planning. One of the most crucial aspects of the startup process is to plan out your marketing strategy. In order to be successful, you should have a marketing plan in place prior to starting your company. Knowledge of digital marketing is an absolute must if you plan to take full advantage of marketing opportunities. Here are some digital marketing tips to consider when starting a real estate investment company.
For any company, having a marketing foundation is key to a strong business plan and subsequent success. Marketing not only strengthens your brand and broadens your customer base; it also allows you to evaluate your company’s mission and values in a meaningful way and helps you share your passion with your customers. As 2020 kicks into high gear, it’s important to think about what type of digital advertising strategy is most beneficial for your business:
Bringing empathy into your personal relationships is easy. You want to be there for your friends and family when they are facing tough times and celebrate when life is good. To increase your market share by using empathy will require those working on your campaign to make themselves more vulnerable. Those who provide customer support and write marketing copy will need to fully embrace the mess that is the human condition to encourage potential customers to dig more deeply into your products and services.
Consumers are constantly faced with choices about where to spend their money. How do they ultimately make a decision about purchasing? They look to see who is putting in the extra effort to gain their trust.
When you own a small business, there is always a lot on your plate. This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t. Creating an effective and strategic marketing plan is vital to attracting customers to your gym. There are so many marketing tactics you can try to get the word out about your gym. We recommend starting with a few different strategies and then see what’s working and optimize those approaches.
Marketing today is a very exciting industry, but it can also be very overwhelming. Especially if you wouldn’t consider yourself social media savvy or a tech wizard. In some ways, the current state of marketing is very new, but what’s rarely discussed is that humans have been at the marketing game for centuries. Historians have even traced marketing back to Ancient Babylonia -- who knew?
As anyone would assume, in order to run a successful small business you have to appeal to your customers. Doing so, however, can be a challenge, but the more you understand your target customer the greater the opportunities you’ll have for business. Some key concepts are focusing on customer engagement, digging into demographics, and determining consumer needs. Read more below!
When designing anything you need to think about your goal. Just like movements in CrossFit, your website needs to be functional and goal-oriented. Explosive hip openings aren’t just for show, they’re the best way to move load overhead. Before laying out flashy designs for your CrossFit website you need to identify its goals.
Let's say you go to Google and type in "Women's Running Shoes". That is your keyword. Brainstorm some keywords you think people will be using to search for your gym. Imagine if people don't know who you are or your brand. How will they find you? If you own a gym in San Diego, your keyword shouldn't be the name of your brand. They could be "Gym in San Diego" "Yoga Studio in San Diego", etc...
What makes a good CrossFit website? The best CrossFit Websites are not just shiny business cards, they are marketing machines that turn interested prospects into paying members. But how do you turn your website into a machine?
In light of March being Women’s History Month, we are highlighting brands that empower women. These brands are essential to the marketing world because society glorifies the opposite. Too many industries are focused on bringing women down and making them feel like they need to change. Brands market to women that they are not good enough, and the worst part is, it works. The brands that use their name to bring women up, instead of tearing them down have our support, and we specialize in brand-building.
As Clubhouse continues to grow, speculation has grown regarding how Spotify might get involved with the audio-chat app. Spotify is known for music streaming however, it has recently started to shift its marketing efforts to try to get users to think of Spotify as a “listening” app. Meanwhile, Clubhouse has skyrocketed in the listening business and has made podcasts interactive. If Spotify can collaborate with Clubhouse it would increase their brand image as a listening app.
It is no secret that Marketing is the driving force for thriving businesses in 2021. But what happens when new types of marketing are introduced? In an ever-changing world, we have seen marketing techniques change and adapt to the world around us. It was not too long ago that the only way we could get our news was via newspaper or town crier. With the digital age constantly evolving around the world PPL Labs is able to obtain and track digital marketing data in real-time. This means that not only are we able to track daily changes in marketing trends but that we are able to remain proactive in designing Ad Campaigns and Websites. This ability to track the success of digital marketing in real-time is something that has always eluded Radio and TV advertisers. The very same innovation in digital marketing allows for hyper-focused marketing in a data tested environment.
Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow. They also have incredibly specific audiences. For example, Kylie Jenner’s company Kylie Cosmetics made her a billionaire because she targets her following of young girls, who are interested in makeup, and willing to pay her price. Kylie has not paid a single dollar in social ad spend because of her following on social media. Kim Kardashian’s makeup brand is slightly less successful because she has an older crowd that is less interested in makeup and not always willing to spend money on expensive products.
The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was that after the 1918 influenza pandemic, the Roaring Twenties emerged and the economy boomed. This is the case now, as people cash in on their canceled air travel tickets, or just want to escape wherever they’ve been cooped up for over a year. Consumers are far more health-aware and socially conscious than ever, which is shaping the way brands must interact with their audience.
