Marketing today is a very exciting industry, but it can also be very overwhelming. Especially if you wouldn’t consider yourself social media savvy or a tech wizard. In some ways, the current state of marketing is very new, but what’s rarely discussed is that humans have been at the marketing game for centuries. Historians have even traced marketing back to Ancient Babylonia -- who knew?
As anyone would assume, in order to run a successful small business you have to appeal to your customers. Doing so, however, can be a challenge, but the more you understand your target customer the greater the opportunities you’ll have for business. Some key concepts are focusing on customer engagement, digging into demographics, and determining consumer needs. Read more below!
What even is the hype with landing pages? You created an ad, launched it, pulled in some leads, but the work isn’t even over yet? Come, on. In order to be successful in digital marketing you need to keep in mind multichannel growth, meaning your business will grow at a stronger and faster rate if you are incorporating more than one marketing strategy at once. This is where landing pages come into play and have become a key factor in closing deals.
When the weeks and months of living in these unprecedented times slowly come to an end, we’re all going to rush into a race for normalcy. Taking off masks, walking within 6 feet of people again, and probably using slightly less hand sanitizer than we have been. This will be the ideal time to draw in new clients and get your business running better than it ever has. Marketing gyms in a Post Covid-19 world will be crucial in hitting the ground running during this new chapter. Here are some tips for optimizing your marketing strategy.
