Blog

Our Growth Marketing Stories

Follow along with us on our blog for great content on growth marketing.

Top Winning Facebook Ad Strategies To Try in 2022

Top Winning Facebook Ad Strategies To Try in 2022

Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.

June 22, 2022
4 of Our Favorite Social Media Campaigns

4 of Our Favorite Social Media Campaigns

Apple’s #ShotOniPhone campaign began as a challenge for iPhone users to share their favorite photos taken with their own iPhones. Participants simply had to snap a picture on their iPhone and share that picture on social media with the hashtag #ShotOniPhone.

March 7, 2022
A Guide to Marketing to Gen Z

A Guide to Marketing to Gen Z

Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore. 

February 16, 2022
The Rise of Video Marketing - 4 Tips for Effective Video Marketing

The Rise of Video Marketing - 4 Tips for Effective Video Marketing

In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.

February 4, 2022
What Social Media Platforms Should You be Utilizing?

What Social Media Platforms Should You be Utilizing?

Many small businesses today are investing time and money into creating a social presence for their business. They have realized how crucial it is to have multiple social media pages linked to their company. Some of the main social media platforms that small businesses use today include: Facebook, Instagram, Twitter, Pinterest, and LinkedIn

October 13, 2021
The Evolution and Importance of Digital Marketing

The Evolution and Importance of Digital Marketing

Digital marketing has become the center of attention due to how popular selling online has become, and due to this brick-and-mortar stores are now suffering.

October 7, 2021
Data Safety and The Digital Marketing Era

Data Safety and The Digital Marketing Era

It’s no secret that we live in a digital media-driven world, full of innovation and opportunity.

September 20, 2021
Summer 2021 Marketing Trends That Are Driving Consumer Spending

Summer 2021 Marketing Trends That Are Driving Consumer Spending

The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was that after the 1918 influenza pandemic, the Roaring Twenties emerged and the economy boomed. This is the case now, as people cash in on their canceled air travel tickets, or just want to escape wherever they’ve been cooped up for over a year. Consumers are far more health-aware and socially conscious than ever, which is shaping the way brands must interact with their audience.

June 29, 2021
Eco-Friendly Small Businesses To Support This Earth Day

Eco-Friendly Small Businesses To Support This Earth Day

Happy Earth Day from all of us here at PPL Labs in Boston. Because we are a small business, we are highlighting some of our favorite eco-friendly small businesses that we think you should start supporting today. All of these businesses also run blogs (to help aid in SEO), so you can read more content by clicking the hyperlinks in their titles.

April 21, 2021