Our Growth Marketing Stories

Facebook Advertising

Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.

Social Media

Apple’s #ShotOniPhone campaign began as a challenge for iPhone users to share their favorite photos taken with their own iPhones. Participants simply had to snap a picture on their iPhone and share that picture on social media with the hashtag #ShotOniPhone.

Marketing

Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore. 

Social Media Marketing

In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.

Social Media

Many small businesses today are investing time and money into creating a social presence for their business. They have realized how crucial it is to have multiple social media pages linked to their company. Some of the main social media platforms that small businesses use today include: Facebook, Instagram, Twitter, Pinterest, and LinkedIn

Digital Advertising

Digital marketing has become the center of attention due to how popular selling online has become, and due to this brick-and-mortar stores are now suffering.

Digital Advertising

It’s no secret that we live in a digital media-driven world, full of innovation and opportunity.

Marketing

The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was that after the 1918 influenza pandemic, the Roaring Twenties emerged and the economy boomed. This is the case now, as people cash in on their canceled air travel tickets, or just want to escape wherever they’ve been cooped up for over a year. Consumers are far more health-aware and socially conscious than ever, which is shaping the way brands must interact with their audience.

Must Read Posts

Happy Earth Day from all of us here at PPL Labs in Boston. Because we are a small business, we are highlighting some of our favorite eco-friendly small businesses that we think you should start supporting today. All of these businesses also run blogs (to help aid in SEO), so you can read more content by clicking the hyperlinks in their titles.