Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn’t help you get more members if you target people in California.
Having a website is like having a commercial that only reaches the people you care about. Whether it’s someone searching specifically for you on Google or someone looking for a new gym, this is your chance to get them excited. Can you imagine looking for a gym or Crossfit and and you go to a site that looks like it was built ten years ago? It’s a big let down especially when you’re expecting something impressive. Every legitimate business, including gyms, are expected to be relevant and have a great site. This is especially true if someone is thinking of investing money with you.
Roger Clemens is one of the most studied baseball players of the past few decades. Being the center of a steroid scandal, he was also a master of his craft and obsessive about routine. One of the most interesting pieces I've read about him is how he handled his spring training workouts. One of his trainers explained how often Roger got deep tissue massages after bullpens. He almost went every single day.
Search Engine Optimization is an intimidating phrase. It may be the word "optimization" that makes it sound like a NASA project but it turns out the concept is pretty simple. The one thing everyone can agree on is that it results in more money.
I remember a few years ago hearing Marc Cuban investing in SEO and him mentioning how it effects all businesses but I never knew exactly what it meant. Sure I knew how important being found on the internet was because it's a shortcut to your target market but I never knew how it was done. I figured it was a team of ten people in a back room somewhere writing super long code that would take me a lifetime to understand. Turns out it's really not tough to grasp but it is tedious work. Here are 8 factors Google's "internet crawling software" looks for when ranking websites for on-site SEO. Let's pretend we have a hot sauce business and we're trying to gain customers on the web:
You say you've got the best CrossFit community in your area. You finally built yourself a new website (2 years ago.) It feels like you’ve spoken to every SEO, SEM, PPC, OMG expert in the country. So, the question remains: Why are you having trouble gaining more members? We have spoken to over 1000 CrossFit gyms around the world, listening intently both to success stories and shortcomings. We used all that data to compile our top 7 ways to improve your CrossFit SEO:
Millennials are one of the most influential generations ever. They access information faster, get on social media easier, and are highly opinionated. Millennials are also savvy shoppers, and have different shopping needs than Generation X and Baby Boomers. While some studies indicate that Millennials spend more time browsing online and getting recommendations than older generations, others indicate that older generations spend more time browsing online and looking for competitive prices than Millennials do. Millennials are also significantly more into social media than previous generations. A CNN/ORC poll last year found that Millennials “spend more time on social media than every other group.” In the same poll, 67% of Americans said that they shop online, up 18 percentage points in the past 10 years. So how can the fitness industry (and other small businesses!) better serve this technologically savvy but often-in-“middling” crowd? Here are a few tips:
Owning a law firm means that you’re not only a lawyer but also a business owner. As a business owner, you have to oversee many operations, including sales and marketing. Digital marketing is becoming more and more crucial for law firms. Today, potential clients are heading straight to Google, or their preferred search engine, to find the right person for the job. This means that you not only need to have a great website but expand beyond that to incorporate other digital marketing practices and use them to your firm’s advantage to outperform your competitors and attract the right clients.
Blogging is a powerful tool to enhance your website, demonstrate your knowledge, and attract more visitors. Not only do blogs showcase your commitment to your industry by providing information to better serve your clients, but they will help your website rank higher on search engines in turn generating more clicks and views, ultimately resulting in more leads for you! So, let’s talk about best practices for blogging to boost SEO...
Other than ensuring that the design and usability of your website is top-notch, you have to have quality content. Your website gives clients a preview of who you are and if they want to hire you. In short, the first impression of your website can have a huge impact!
Did you know that when people find your dental practice from an internet search they are 8x more likely to become patients? This means it is crucial to be ranking on the first page of the search engine result page (SERP)… because if you’re not you’re missing out on potential new patients. So how exactly can you get your website to appear in the relevant results for search queries?
