Nikki Dlesk
Nikki Dlesk

Nikki Dlesk

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Articles by 

Nikki Dlesk

The Value of CRM when Focusing on Lead Generation

The Value of CRM when Focusing on Lead Generation

A Customer Relationship Management (CRM) system is vital to streamlining outreach to leads and clients. Through automation, tracking, and monitoring, CRM manages your pipeline to ensure that you’re focusing on leads that are interested. Quality leads are key to growing your business. No one wants to waste their time on leads that are never going to convert to clients. Time is money and the more efficiently it’s used, the faster you’ll see your business expand.

April 24, 2022
How to Promote Your Small Business Online

How to Promote Your Small Business Online

There’s no denying that we live in a digital world. In order for your small business to gain recognition and increase sales, you need to occupy digital space! PPL Labs offers a wide variety of services to ensure that your online presence stands out. Through web design, digital advertising, and lead generation practices your business will prompt more clicks and make a lasting impression on potential customers.

April 24, 2022
How Law Firms Can Rise Their Search Engine Ranking Position

How Law Firms Can Rise Their Search Engine Ranking Position

Owning a law firm means that you’re not only a lawyer but also a business owner. As a business owner, you have to oversee many operations, including sales and marketing. Digital marketing is becoming more and more crucial for law firms. Today, potential clients are heading straight to Google, or their preferred search engine, to find the right person for the job. This means that you not only need to have a great website but expand beyond that to incorporate other digital marketing practices and use them to your firm’s advantage to outperform your competitors and attract the right clients.

April 24, 2022
How to Strengthen Customer Loyalty

How to Strengthen Customer Loyalty

Consumers are constantly faced with choices about where to spend their money. How do they ultimately make a decision about purchasing? They look to see who is putting in the extra effort to gain their trust.

April 24, 2022
Why We Chose aNinja CRM

Why We Chose aNinja CRM

There are so many customer relationship management (CRM) solutions out there, it can be hard to decide what one is best suited for your business. Here at PPL Labs, we’ve partnered with aNinja, an all-in-one sales CRM, to accompany our digital marketing efforts. Marketing and sales undoubtedly go hand in hand and in order to maximize your marketing efforts you need to stay organized and provide high-quality customer service. That’s why we chose aNinja to be our official CRM partner.

April 24, 2022
How to Create a Landing Page that Converts

How to Create a Landing Page that Converts

Landing pages are key to gathering lead information and ultimately converting leads to clients. Landing pages are simplified versions of your website created specifically for a marketing campaign where a visitor lands after clicking a link found in an email or advertisement.

April 24, 2022
Building a Website for Dental Practices

Building a Website for Dental Practices

It’s no secret that people immediately turn to the internet when they’re looking for information about a business, especially one they’re not familiar with. This is why building a high-quality website for dental practices is so important. Your web presence is most likely the first impression potential patients are going to get of you, which is why you need to make sure you’re checking all the boxes to gain their trust, respect, and business!

April 24, 2022
The Power of Blogs: Blogs and Their Sway Over SEO

The Power of Blogs: Blogs and Their Sway Over SEO

Blogging is a powerful tool to enhance your website, demonstrate your knowledge, and attract more visitors. Not only do blogs showcase your commitment to your industry by providing information to better serve your clients, but they will help your website rank higher on search engines in turn generating more clicks and views, ultimately resulting in more leads for you! So, let’s talk about best practices for blogging to boost SEO...

April 24, 2022
Why Your Law Firm Needs to be Blogging

Why Your Law Firm Needs to be Blogging

Other than ensuring that the design and usability of your website is top-notch, you have to have quality content. Your website gives clients a preview of who you are and if they want to hire you. In short, the first impression of your website can have a huge impact! 

April 24, 2022
How to Advertise Your Small Business on Facebook

How to Advertise Your Small Business on Facebook

Social media is vital to every small business and Facebook is one of the most far-reaching and versatile tools that you as a business owner have to grow your business. Knowing that, it can be difficult to know how to promote your business, so here are 5 tips to help you:

April 24, 2022
How to Build a Social Media Marketing Strategy

How to Build a Social Media Marketing Strategy

For small businesses, social media is a great way to drive website traffic, generate leads, and increase brand awareness. We’ve pulled together 5 key tips In order to help you create the best social media marketing strategy possible for your small business.

April 24, 2022
Creating a Marketing Plan for your Gym

Creating a Marketing Plan for your Gym

When you own a small business, there is always a lot on your plate. This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t. Creating an effective and strategic marketing plan is vital to attracting customers to your gym. There are so many marketing tactics you can try to get the word out about your gym. We recommend starting with a few different strategies and then see what’s working and optimize those approaches.

April 24, 2022
Use Display Ads To Your Advantage

Use Display Ads To Your Advantage

Display ads typically contain text, images, and/or video that attract a user’s attention with the intention of getting a user to complete the call to action. For example, getting a user to sign up for a free trial, or to subscribe to a newsletter, or simply to visit a landing page.

April 24, 2022
SEO for Dentists: Tips to Increase Your Dental Practice Website Traffic

SEO for Dentists: Tips to Increase Your Dental Practice Website Traffic

Did you know that when people find your dental practice from an internet search they are 8x more likely to become patients? This means it is crucial to be ranking on the first page of the search engine result page (SERP)… because if you’re not you’re missing out on potential new patients. So how exactly can you get your website to appear in the relevant results for search queries? 

April 24, 2022