A Customer Relationship Management (CRM) system is vital to streamlining outreach to leads and clients. Through automation, tracking, and monitoring, CRM manages your pipeline to ensure that you’re...
There’s no denying that we live in a digital world. In order for your small business to gain recognition and increase sales, you need to occupy digital space! PPL Labs offers a wide variety of services to ensure...
Owning a law firm means that you’re not only a lawyer but also a business owner. As a business owner, you have to oversee many operations, including sales and marketing. Digital marketing is becoming more...
Consumers are constantly faced with choices about where to spend their money. How do they ultimately make a decision about purchasing? They look to see who is putting in the extra effort to gain their trust.
There are so many customer relationship management (CRM) solutions out there, it can be hard to decide what one is best suited for your business. Here at PPL Labs, we’ve partnered with aNinja, an all-in-one sales...
Landing pages are key to gathering lead information and ultimately converting leads to clients. Landing pages are simplified versions of your website created specifically for a marketing campaign where a visitor lands...
It’s no secret that people immediately turn to the internet when they’re looking for information about a business, especially one they’re not familiar with. This is why building a high-quality website for dental...
Blogging is a powerful tool to enhance your website, demonstrate your knowledge, and attract more visitors. Not only do blogs showcase your commitment to your industry by providing information to better...
Other than ensuring that the design and usability of your website is top-notch, you have to have quality content. Your website gives clients a preview of who you are and if they want to hire you. In short, the first...
Social media is vital to every small business and Facebook is one of the most far-reaching and versatile tools that you as a business owner have to grow your business. Knowing that, it can be difficult to know how...
For small businesses, social media is a great way to drive website traffic, generate leads, and increase brand awareness. We’ve pulled together 5 key tips In order to help you create the best social media marketing...
When you own a small business, there is always a lot on your plate. This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t. Creating an effective and strategic...
Display ads typically contain text, images, and/or video that attract a user’s attention with the intention of getting a user to complete the call to action. For example, getting a user to sign up...
