Creating a Marketing Plan for your Gym

When you own a small business, there is always a lot on your plate.  This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t.  Creating an effective and strategic marketing plan is vital to attracting customers to your gym.  There are so many marketing tactics you can try to get the word out about your gym. We recommend starting with a few different strategies and then see what’s working and optimize those approaches.

Local Business SEO

Making sure people in your area can find your gym is crucial.  There are a couple of ways that you can improve your local search, one of the most helpful being listing your gym in local directories.  There are so many directories out there - Google, Bing, Yahoo!, Yelp, Manta, Yellow Pages, to name a few.  Claim your business on these sites to boost your ranking on the search engine results page when people search for gyms in your area.

Email and SMS Marketing Plan

Marketing communications are key to fostering and maintaining relationships with leads and clients.  You want to make sure potential customers and current members are aware of your products, services, and any promotions you may be offering.  Plus, you want to make sure leads and clients can contact you!  Make sure you’re responsive and offering high-quality customer service.

Digital Marketing Campaigns

Paid search such as campaigns on Google Ads or Facebook Ads are a great, and cost-effective, way to market your gym and generate leads.  Google Ads helps your gym be easily seen while consistently outranking your competitors.  Similarly, Facebook Ads allow you to effectively target segments of your market so you can make sure your advertisements are reaching the right audience.  

Remember - ultimately you want to create a plan that aligns with your marketing goals.  Every gym’s marketing strategy is going to look different because every gym’s goals are unique.  If you’re interested in creating a comprehensive marketing strategy to make your gym stand out, let’s collaborate!  PPL Labs offers full-service digital marketing and we want to help you!  Schedule a free consultation with us today to learn more about marketing strategies that will help your business grow!

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