As anyone would assume, in order to run a successful small business you have to appeal to your customers. Doing so, however, can be a challenge, but the more you understand your target customer the greater...
As anyone would assume, in order to run a successful small business you have to appeal to your customers. Doing so, however, can be a challenge, but the more you understand your target customer the greater the opportunities you’ll have for business. Some key concepts are focusing on customer engagement, digging into demographics, and determining consumer needs. Read more below!
The best way to target your market? Talking to them. Every business owner would love the chance to sit down and chat with every one of their customers, but that will never be a realistic opportunity. However, what is a possibility is utilizing virtual customer engagement in order to receive feedback on what your market is looking for, how you can better serve them, etc.. Consider adding a chatbot feature to your website that can be personalized to fit your brand. The best way to gain valuable customer engagement data is to be unbiased and consistent in what you ask. This way you can hear from potential customers what they’re looking for, receive feedback on your service, and as an added bonus, obtain their client information so you can follow up with a new lead.
If you’re running an in person business, consider studying the demographics of your town and nearby areas, as different marketing strategies are going to best fit different parts of society. Luckily, these resources are free to you courtesy of the U.S. Census.
Check out your local quick facts here.
If your business is near a college campus, city, or town with a large population of young people, you'll want to focus on social media marketing efforts and following social trends. Young adults will mainly get their information from Instagram Ads. If you’re located in an area with a larger middle age and elderly population, you’ll want help running Facebook Ads. Demographics are key in understanding how to best communicate with your audience. Not sure how to do that? We can help you out.
Once you’ve developed a strong understanding of demographics, use your marketing analysis to double check that you’re putting your money into the right areas. See which ads are pulling in the most leads, and build off of it.
In order to target your market, it is necessary to understand consumer needs and fill them. One way to do this is to analyze your competitors, specifically what they fall short in their business and marketing plans. By picking up the pace on where they fall short, you’ll be able to appeal to your target market and build a client base with that.
It’s also worthwhile to not only assess competitors, but your community as a whole. Consider the consumer needs that aren’t being met in general and how your business helps. Each small business has something unique to offer their customers, so define that and build your marketing campaign around it.
Not sure of how to get the word out to your community? That’s why PPL Labs is here. Schedule a consultation with us to begin planning how a marketing plan can optimize your entire business.
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