Maximize Your Marketing Budget: 5 Reasons Why January is the Best Time to Advertise on Facebook and Google
Here are five reasons why January is the best time of year to market your business on platforms like Facebook and Google.
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to...
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to explain to people the differences.
Some misconceptions might be:
And the list goes on... I’m sure you can think of many others.
It’s your job to communicate that CrossFit is not necessarily any of these things listed above. You should be aiming to deal with these misconceptions upfront through your marketing. By marketing, I mean: website, landing pages, advertisements, reviews and directories.
How are you communicating with people through your marketing? When a person goes to your website, would they feel interested or intimidated. If you have pictures all over the place of people doing all these crazy lifts with their shirts off, you might be scaring people away. Think about what you’re really communicating. It needs to be aligned with your target market. If you’re trying to attract jacked guys who are in their 20’s then communicate for that. If you’re best customers are working professional in their 30’s and 40’s then you may want to tweak your marketing message. The best way to deal with misconceptions is to alleviate them before people can even ask about them.
Learn more about misconceptions about CrossFit
Here are five reasons why January is the best time of year to market your business on platforms like Facebook and Google.
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As we move into a new year, it's important to start thinking about your marketing strategy for the year ahead.