3 Questions That Fly When Choosing a Personal Trainer
Marketing

3 Questions That Fly When Choosing a Personal Trainer

Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person there are a million questions that fly once they really start to consider. It's important to address any doubts that are circling in their minds and get those folks in the door!

Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days.  Depending on the type of person there are a million questions that fly once they really start to consider. It's important to address any doubts that are circling in their minds and get those folks in the door!

  1. What kind of background does this trainer have? This is one of the most obvious points but it's surprisingly missed very frequently by PT's. Whether you have social media or a website, it's important to gain credibility as soon as possible. It should be the centerpiece of your offering. What certs do you have? What's your athletic background? This should be front and center! Clients need to trust you and these are your selling points.
  2. I'm different. How can this trainer help me? Everyone has a way they are "different" than the others. I'm sure you've heard dozens of clients that are looking to loose mid section body fat but it's important to explain the steps of how you will do that during the consultation. Asking the right questions and finding out more about them is a way for them to feel like the plan is customized. Plenty of trainers come up with specific plans for clients but if it's not explained how it's suited for their "bad knees" or their "high level of intensity," it may just feel like a generic plan. Communicate how much attention you are paying them.
  3. Does this person care about my success? There are plenty of personal trainers that have long term plans for themselves. I had a personal trainer in high school that was looking to train professional baseball players (and later did), so he was perfect for me! He received a lot of complaints that he wasn't catering to the rest of his clients. It's important to listen, repeat and communicate the clients goals frequently. You may have specialties, but keep the clients best interest in mind.

Latest Articles

View All
Top Winning Facebook Ad Strategies To Try in 2022

Top Winning Facebook Ad Strategies To Try in 2022

Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.

June 22, 2022
The Rise of Video Marketing - 4 Tips for Effective Video Marketing

The Rise of Video Marketing - 4 Tips for Effective Video Marketing

In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.

June 21, 2022
A Guide to Marketing to Gen Z

A Guide to Marketing to Gen Z

Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore. 

May 2, 2022