The Importance of Data Analytics in Digital Marketing
Unlock the power of data analytics to optimize your digital marketing, enhance customer engagement, and maximize ROI.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you're referred and that's the bulk of the battle. We've seen the percentage of prospects showing up to a business on a referral (once researching and visiting a website) in the ballpark of 40%.
A common objection we hear from our prospects all the time is "my business runs on referrals." That is something that we will never argue. We work with some of the biggest names that run on referrals. We even have some businesses working solely off celebrity referrals. Like we said above, a good product and service will always drive business.
Run back to that number we mentioned: 40%. That's an absurd number in terms of marketing and sales. To put it into perspective, cold outreach is usually under a quarter of a percent for even a positive response. Wild, right? But what about that other 60%?
So shouldn't you pay most attention to that funnel of referrals if it's so easy to turn them into clients? What steps can you take to maximize people that have heard of you from their friends?
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