Top Winning Facebook Ad Strategies To Try in 2022
Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you're referred and that's the bulk of the battle. We've seen the percentage of prospects showing up to a business on a referral (once researching and visiting a website) in the ballpark of 40%.
Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you're referred and that's the bulk of the battle. We've seen the percentage of prospects showing up to a business on a referral (once researching and visiting a website) in the ballpark of 40%.
A common objection we hear from our prospects all the time is "my business runs on referrals." That is something that we will never argue. We work with some of the biggest names that run on referrals. We even have some businesses working solely off celebrity referrals. Like we said above, a good product and service will always drive business.
Run back to that number we mentioned: 40%. That's an absurd number in terms of marketing and sales. To put it into perspective, cold outreach is usually under a quarter of a percent for even a positive response. Wild, right? But what about that other 60%?
So shouldn't you pay most attention to that funnel of referrals if it's so easy to turn them into clients? What steps can you take to maximize people that have heard of you from their friends?
Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.
In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.
Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore.