A Beginner’s Guide to Influencer Marketing
Marketing

A Beginner’s Guide to Influencer Marketing

Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow. They also have incredibly specific audiences. For example, Kylie Jenner’s company Kylie Cosmetics made her a billionaire because she targets her following of young girls, who are interested in makeup, and willing to pay her price. Kylie has not paid a single dollar in social ad spend because of her following on social media. Kim Kardashian’s makeup brand is slightly less successful because she has an older crowd that is less interested in makeup and not always willing to spend money on expensive products. 

What Is Influencer Marketing?

Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow. They also have incredibly specific audiences. For example, Kylie Jenner’s company Kylie Cosmetics made her a billionaire because she targets her following of young girls, who are interested in makeup, and willing to pay her price. Kylie has not paid a single dollar in social ad spend because of her following on social media. Kim Kardashian’s makeup brand is slightly less successful because she has an older crowd that is less interested in makeup and not always willing to spend money on expensive products.

What Are Micro-influencers?

Micro-influencers are influencers with fewer followers, traditionally 1,000-10,000, that help businesses target their specific target audience. Micro-influencers followers listen to their specific niche. Micro-influencers are the best option for your business if you are trying to market in a specific area. Many micro-influencers stay in one place and promote local businesses.

Should My Brand Invest In Influencer Marketing?

Some industries should avoid influencer marketing. For example, a school should not be paying influencers that do not attend their institute to promote them. A small tech school in Boston, Massachusetts recently tried this, and it immediately backfired. The school hired a Youtuber to post a picture in a school sweatshirt and write a paragraph promoting it. Naturally, students found it, and the influencer received hundreds of hateful comments. Schools, hospitals, and law firms should stay away from influencer marketing.

With this being said, the best industries for influencer marketing today are beauty, food & beverage, travel, and entertainment. However, how effective it will be for your business is dependent on your product. The beauty industry has taken off with influencers. TikTok influencers specifically have caused products to sell out completely. If you get the right influencer, with the right following, to promote your product you could generate an immense amount of new sales. It will then be up to you to make them repeat customers.

How To Hire An Influencer

So where do you go from here? First, you need to establish your marketing goal. Do you want to reach a lot of people with an influencer or a few specific users with a micro-influencer? Next, you need to decide the best social media platform for your business. Instagram is the most typical for influencer marketing but TikTok and Youtube are also very effective. Then, do some research to find the influencers that best match your criteria. Influencers all either have business inquiry emails or a manager you can contact. Be prepared to give them a contract outline of what you want and how often you are asking them to post. Most influencers have set prices but you can always research to stay within your budget. Influencer marketing will work best if the influencer believes in your product, so choose wisely.

Latest Articles

View All
Top Winning Facebook Ad Strategies To Try in 2022

Top Winning Facebook Ad Strategies To Try in 2022

Business owners should connect with a digital marketing agency, such as PPL Labs, to develop cost effective strategies that will help preserve businesses in the upcoming recession.

June 22, 2022
The Rise of Video Marketing - 4 Tips for Effective Video Marketing

The Rise of Video Marketing - 4 Tips for Effective Video Marketing

In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.

June 21, 2022
A Guide to Marketing to Gen Z

A Guide to Marketing to Gen Z

Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore. 

May 2, 2022