2020 was a year of sickness, shutdown, and separation. However, it was also a year of innovation, creativity, and hard work. Here at PPL labs, we learned a lot about our work and our clients. We were able to narrow...
Instagram is a free and effective way to market your brand. It is especially useful if you are targeting a younger audience. According to Statista, the average Instagram user is below the age of 34.
We love marketing, and with Valentine’s Day coming up, there is a lot of marketing about love. Whether you believe Valentine’s Day to be a capitalistic holiday to convince consumers to spend...
Guide for Instagram Video. Video sharing apps like Tik Tok are becoming increasingly popular. Users are starting to prefer video over photo, and Instagram has caught on. There are 5 different types of...
Clubhouse had been trending on Linkedin for a few weeks when Elon Musk hosted a conversation on the audio-chat app, discussing the Covid-19 vaccine and interviewing Robinhood’s founder, Vlad Tenev.
The social media powerhouse Facebook has expressed serious concern about Apple’s new iOS 14 updates. The update will ask users if they are willing to opt-in to the data tracking capabilities that Facebook...
February is Black History Month which sparks the conversation of diversity in digital marketing. Ads are commonly created with iStock or Canva images, which could sound simple. However, the appearance...
In light of March being Women’s History Month, we are highlighting brands that empower women. These brands are essential to the marketing world because society glorifies the opposite.
We are back with another holiday edition marketing blog! I-rish we thought of some of these campaigns ourselves, but you can always contact us if you want to run some lucky targeted ads.
As Clubhouse continues to grow, speculation has grown regarding how Spotify might get involved with the audio-chat app. Spotify is known for music streaming however, it has recently started to shift its...
If you are a small business owner, congratulations. You made it. Your business has survived one whole year of a global pandemic. The U.S. economy is down 9.5 million jobs compared...
Here at PPL Labs, we focus on marketing for other companies. However, we also run our own internal campaigns, and there is one in particular that we refer to as the “GOAT” (greatest of all time) campaign.
Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow.
Working in a competitive industry such as law it may be demanding to differentiate yourself from competitors. This is where digital marketing comes in to help. There are three strong ways to make your...
Happy Earth Day from all of us here at PPL Labs in Boston. Because we are a small business, we are highlighting some of our favorite eco-friendly small businesses that we think you should start supporting today.
