Tessa Zuluaga
Tessa Zuluaga

Tessa Zuluaga

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Articles by 

Tessa Zuluaga

20 Things We Learned in 2020

20 Things We Learned in 2020

2020 was a year of sickness, shutdown, and separation. However, it was also a year of innovation, creativity, and hard work. Here at PPL labs, we learned a lot about our work and our clients. We were able to narrow our findings down into 20 things we learned in 2020, and here they are. 

April 21, 2022
Top 10 Instagram Tips for Marketers in 2021

Top 10 Instagram Tips for Marketers in 2021

Instagram is a free and effective way to market your brand. It is especially useful if you are targeting a younger audience. According to Statista, the average Instagram user is below the age of 34. Here are some tips on how to get the most out of your Instagram in 2021.

April 21, 2022
Valentine's Marketing Campaigns We Love

Valentine's Marketing Campaigns We Love

We love marketing, and with Valentine’s Day coming up, there is a lot of marketing about love. Whether you believe Valentine’s Day to be a capitalistic holiday to convince consumers to spend more money, or you are a hopeless romantic, chances are you are going to make some Valentine’s purchases. Here are some Valentine marketing ideas that make our hearts beat faster.

April 21, 2022
Your Guide to Instagram Video

Your Guide to Instagram Video

Guide for Instagram Video. Video sharing apps like Tik Tok are becoming increasingly popular. Users are starting to prefer video over photo, and Instagram has caught on. There are 5 different types of Instagram videos: Infeed, Stories, IGTV, Live, and Reels. If you want to keep your Instagram game strong you need to implement these into your social media strategy.

April 21, 2022
How Clubhouse Will Succeed

How Clubhouse Will Succeed

Clubhouse had been trending on Linkedin for a few weeks when Elon Musk hosted a conversation on the audio-chat app, discussing the Covid-19 vaccine and interviewing Robinhood’s founder, Vlad Tenev. Now people are dying to gain access to the app, and it is valued at $1 billion. Clubhouse is only available on the iPhone and to those who are invited by current members. And to make things even more exclusive, each member only gets 2 invitations. Clubhouse founders claim they are working on the expansion of the app to make it available worldwide. However, part of Clubhouse’s draw is its eliteness. 

April 21, 2022
How New iOS Updates Will Affect Facebook Ads Targeting

How New iOS Updates Will Affect Facebook Ads Targeting

The social media powerhouse Facebook has expressed serious concern about Apple’s new iOS 14 updates. The update will ask users if they are willing to opt-in to the data tracking capabilities that Facebook uses to advertise to them. As in, the user will have to agree to share personal data with advertisers. Naturally, there is concern that users will opt-out of tracking which could therefore harm small businesses. Although it is uncertain, here is how we think the Apple iOS 14 update will affect Facebook Ads Targeting and small businesses. 

April 21, 2022
Brands with the Best Diverse Digital Marketing

Brands with the Best Diverse Digital Marketing

February is Black History Month which sparks the conversation of diversity in digital marketing. Ads are commonly created with iStock or Canva images, which could sound simple. However, the appearance of the people in those images matters, and you should be strategic about them. 64% of people will take action after seeing an ad that they view as diverse or inclusive (thinkwithgoogle.com). Likewise, Generation Z and Millennials are more culturally competent and have higher expectations of diversity in brands. These generations will commonly research a company and its culture before choosing to buy from them. Businesses that promote social justice and run diverse ads are more popular amongst the younger generations. Therefore, if you are targeting a younger market you might want to consider making your brand, and business, more diverse. Here at PPL Labs we can help you build that brand and get your name out there. Here are some examples of brands that did a stellar job of implementing diversity in their marketing. 

April 21, 2022
Brands With Marketing That Empower Women

Brands With Marketing That Empower Women

In light of March being Women’s History Month, we are highlighting brands that empower women. These brands are essential to the marketing world because society glorifies the opposite. Too many industries are focused on bringing women down and making them feel like they need to change. Brands market to women that they are not good enough, and the worst part is, it works. The brands that use their name to bring women up, instead of tearing them down have our support, and we specialize in brand-building.

April 21, 2022
St.Patrick's Day Marketing That Is More Than Lucky

St.Patrick's Day Marketing That Is More Than Lucky

We are back with another holiday edition marketing blog! I-rish we thought of some of these campaigns ourselves, but you can always contact us if you want to run some lucky targeted ads. St. Patrick’s Day 2021 is going to look a little different than most years, although it will not be completely canceled like last year. Cities are not hosting parades, but you can still enjoy a Guinness, drink a Shamrock Shake, and snack on some O’Riginal donuts. 

April 21, 2022
The Spotify-Clubhouse Collaboration Is Coming

The Spotify-Clubhouse Collaboration Is Coming

As Clubhouse continues to grow, speculation has grown regarding how Spotify might get involved with the audio-chat app. Spotify is known for music streaming however, it has recently started to shift its marketing efforts to try to get users to think of Spotify as a “listening” app. Meanwhile, Clubhouse has skyrocketed in the listening business and has made podcasts interactive. If Spotify can collaborate with Clubhouse it would increase their brand image as a listening app. 

April 21, 2022
One Year Of Small Businesses Beating Covid

One Year Of Small Businesses Beating Covid

If you are a small business owner, congratulations. You made it. Your business has survived one whole year of a global pandemic. The U.S. economy is down 9.5 million jobs compared to February 2020 and yet, you have made it. As you probably already know, some of your competition did not. This year, businesses that were not willing to pivot failed. Although it’s a shame, this is your opportunity to capitalize on the new market share. As more people get vaccinated, and Covid cases continue to decline, you must keep up the dedication. Here are some tips on how to utilize this time to your advantage. 

April 21, 2022
Our GOAT Campaign - Facebook Ads Campaign

Our GOAT Campaign - Facebook Ads Campaign

Here at PPL Labs, we focus on marketing for other companies. However, we also run our own internal campaigns, and there is one in particular that we refer to as the “GOAT” (greatest of all time) campaign. We call it this because of how well it has performed, thanks to one of our marketing specialists, who created this gem. We are sharing this campaign to show how important it is to work with a digital marketing team that knows what they are doing. 

April 21, 2022
A Beginner’s Guide to Influencer Marketing

A Beginner’s Guide to Influencer Marketing

Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow. They also have incredibly specific audiences. For example, Kylie Jenner’s company Kylie Cosmetics made her a billionaire because she targets her following of young girls, who are interested in makeup, and willing to pay her price. Kylie has not paid a single dollar in social ad spend because of her following on social media. Kim Kardashian’s makeup brand is slightly less successful because she has an older crowd that is less interested in makeup and not always willing to spend money on expensive products. 

April 21, 2022
How Law Firms Should Navigate Marketing In 2021

How Law Firms Should Navigate Marketing In 2021

Working in a competitive industry such as law it may be demanding to differentiate yourself from competitors. This is where digital marketing comes in to help. There are three strong ways to make your law firm stand out: Search Engine Optimization (SEO), retargeted ads, and a purposeful website. 

April 21, 2022
Eco-Friendly Small Businesses To Support This Earth Day

Eco-Friendly Small Businesses To Support This Earth Day

Happy Earth Day from all of us here at PPL Labs in Boston. Because we are a small business, we are highlighting some of our favorite eco-friendly small businesses that we think you should start supporting today. All of these businesses also run blogs (to help aid in SEO), so you can read more content by clicking the hyperlinks in their titles.

April 21, 2022