Summer 2021 Marketing Trends That Are Driving Consumer Spending
The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was that after the 1918 influenza pandemic, the Roaring Twenties emerged and the economy boomed. This is the case now, as people cash in on their canceled air travel tickets, or just want to escape wherever they’ve been cooped up for over a year. Consumers are far more health-aware and socially conscious than ever, which is shaping the way brands must interact with their audience.