Kaitlyn
Kaitlyn

Kaitlyn

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Articles by 

Kaitlyn

The Rise of Video Marketing - 4 Tips for Effective Video Marketing

The Rise of Video Marketing - 4 Tips for Effective Video Marketing

In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest. Video marketing, an increasingly popular form of marketing, is becoming more and more crucial in today’s market.

June 21, 2022
A Guide to Marketing to Gen Z

A Guide to Marketing to Gen Z

Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power. In addition, Gen Z accounts for 27% of the U.S. population. With the massive buying power and the significant population of the generation, Gen Z is impossible for marketers to ignore. 

May 2, 2022
4 of Our Favorite Social Media Campaigns

4 of Our Favorite Social Media Campaigns

Apple’s #ShotOniPhone campaign began as a challenge for iPhone users to share their favorite photos taken with their own iPhones. Participants simply had to snap a picture on their iPhone and share that picture on social media with the hashtag #ShotOniPhone.

May 2, 2022