In today’s digital world, it is becoming increasingly important to stay updated with digital consumer behavior. Technology is rapidly advancing, and marketing and advertising must advance with it in order to retain consumers’ interest.
Generation Z, affectionately known as Gen Z, is a generation of tech-savvy, socially responsible youths born between 1996 and 2014. Why should marketers care about Gen Z? Gen Zers will have $44 billion in buying power.
Apple’s #ShotOniPhone campaign began as a challenge for iPhone users to share their favorite photos taken with their own iPhones. Participants simply had to snap a picture on their iPhone and share that picture on social media...
