Many boxes have a hard time getting people to sign up on their website, so that become a huge focus. The gym then forgets that the people who are actually signing up need to be handled...
Many boxes have a hard time getting people to sign up on their website, so that become a huge focus. The gym then forgets that the people who are actually signing up need to be handled with the specific goal ensuring they are comfortable enough to become a paying member. We will break it down into two parts, the first is how to contact these potential new members.
Contacting your Leads
After people sign up for a Free Trial, you’ll need to schedule a time when they can come in for their free trial class. We recommend that you set aside two 1 hour sessions for Free Trial members only, with one of the classes scheduled on Saturday.
We can set up our Free Trial Sign-up forms to instruct a Free Trial Member to call your box and reserve a spot in one of your classes. In addition, we can set up an automatic e-mail to be sent to a member after he signs up, with available class times, and directions on how to reserve a spot in one of the aforementioned classes. However, with some Free Trial Members, your staff will actually have to contact them directly to schedule a time. Here are some guidelines:
- E-mail a Free Trial member, letting him know who you are, and that you’re about to call to schedule a time for him to come in and do his free trial session. Include the phone number that you’re going to use in the e-mail, so that the member will be able to recognize the caller ID when you call. Call in the next 6 hours
- Think about the best times to call a sign-up. Weekdays after working hours work better, and weekends work even better.
- If you’re going to leave a voice-mail plan it beforehand. Make sure the sign-up understands why you’re leaving the message, and what his next steps are.
- Don’t assume that leaving a message will mean that the sign-up will call you back. Plan to follow up after 24 hours if he doesn't call you back
- Be patient. Some sign-ups will reserve their spot within 24 hour of registering for a Free Trial session, while others will take as much as 2 weeks to do so.
Next we will take a look at how to convert these potential members once they actually get to your location. Find Part 2 Here!
Have questions? Shoot me an e-mail bryan@ppl-labs.com and let’s talk!
Discover how CRM integration transforms the digital customer journey, streamlining lead management, personalizing touchpoints, and fostering long-term loyalty to turn every click into a lasting customer relationship.
Unlock the power of digital advertising by targeting the right audience with precision—learn how detailed audience targeting drives engagement, maximizes ROI, and improves ad campaign success.
.jpg)
Learn the essential steps to create a high-converting landing page that engages visitors, drives action, and maximizes your business’s conversion rates.
