Building a High-Converting Landing Page
Learn the essential steps to create a high-converting landing page that engages visitors, drives action, and maximizes your business’s conversion rates.
You’ve probably heard of the sales funnel before, but I’m going to show how to use it. The sales funnel is a great way to organize the process of getting new clients. Every business is in the business...
You’ve probably heard of the sales funnel before, but I’m going to show how to use it. The sales funnel is a great way to organize the process of getting new clients. Every business is in the business of selling so you’re better off getting used to it. You may not be comfortable with selling, but this process with take some of the fear and the unknown out of selling.
Here is the sales funnel:
Reverse The Funnel and track EVERYTHING
The key to understanding the sales funnel is to measure and track everything. In CrossFit we track our WOD times, lift totals, etc and here we must do the same.
Now you know that you need to generate 1000 visitors to get one client. You can then figure out area where you’re losing clients such as the closing process or maybe your landing page isn’t generating enough leads. Do you just need to get more traffic, perhaps? A goal could be to convert 5 visitors of every 1000 to become a paying client.
By reversing the sales funnel, you can determine what you need to do to get more paying clients. Are you losing a lot of people between signup-up and qualifying (the free trial?) Is one coach a much better closer than the other? Are you not getting enough visitors?
Learn the essential steps to create a high-converting landing page that engages visitors, drives action, and maximizes your business’s conversion rates.
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