How to Use Artificial Intelligence in Digital Marketing for Maximum Impact
In this blog post, we'll explore some of the ways you can use AI in your digital marketing efforts for maximum impact.
Your marketing could make or break your success when opening a crossfit box. You can build it, but that doesn’t mean they’ll come. Some one could build a teleportation device to instantly transport...
Part 2: Your Marketing
Your marketing could make or break your success when opening a crossfit box. You can build it, but that doesn’t mean they’ll come. Some one could build a teleportation device to instantly transport anywhere in the world. But if nobody knows about it, then it won’t sell.
There are 3 questions you need to answer:
Who are your customers?
It will be a lot easier when opening a Crossfit box when you know who your customers are. How old are they? What do they like to do? Where do they hangout? What kind of jobs do they work? What do they eat? What do they worry about? What are their goals? Where do they live?
Everyone is not a target market. Not everyone will do CrossFit. In fact, most people won’t do CrossFit. It’s your job to find out who will do CrossFit and find out where they are? Don’t try to sell to people who don’t want your service. It’ll save a lot of time for both of you.
What are you REALLY selling?
You’re not selling a workout. With the internet, there are millions of workouts at your fingertips. You’re selling someone a longer life? You’re selling someone freedom from their ailments. You’re selling someone more energy to play with their kids. Can you really put a price on any of that?
You need to communicate these benefits in your marketing. You can do this through you copywriting, your website, your social media, your images your video and especially the way you interact with people. Figure what benefits you can offer to a person and then show them how you’re going to deliver on it.
How are you going to reach your customers?
There are a million marketing tactics you can try when opening a Crossfit box. I’d suggest starting with a few and then see if you can optimize them.
Find out more about opening a Crossfit box
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