What Do The Best Websites Have In Common - Part 1

What is a website?

Of course you know what a website is - you’ve been using them for years. But have you ever really thought about what makes up the best websites? Why do we have them? What is their purpose?

Many people view websites as sort of an online brochure. This might be true to an extent, but I think a website can go much further. A brochure doesn’t talk back. A brochure doesn’t engage with its readers. A brochure doesn’t solve problems or give feedback. It just can’t.

Almost everyone has a website these days. But here’s the thing - most websites are terrible. Just because a website looks nice doesn’t mean it’s a good website. Anybody can go online and get a website made for a cheap price. But you’re probably going to get a website that doesn’t serve its purpose.

If you’re a box owner, you’ll probably want your website to:

• Attract the right people
• Get them interested
• Get them to engage with you and your community
• Get them to sign up

A bad website won’t do any of these things. You could have a beautiful website that looks like a magnificent piece of art, but that doesn’t mean it’ll get people to take action. If you want to see art, go to a museum. This is business.

Do you have a brochure? Or do you have a website?

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