When to Update your CrossFit Box Website
CrossFit website

When to Update your CrossFit Box Website

 For the CrossFit box owner who is reading this and saying, “Well I just updated my site three years ago”. You are 21 years behind the game! You probably have coaches on your site who no longer...

I get asked a lot, “When should I update my CrossFit affiliate’s website?”

Here is the rule to go by: Internet years are like dog years... So for each year that goes by, it is like SEVEN on the internet!

For the CrossFit box owner who is reading this and saying, “Well I just updated my site three years ago”. You are 21 years behind the game! You probably have coaches on your site who no longer work for you, classes featured that you no longer offer and the address is still probably your old location.

Given that most of your current and potential new members will see your website before they even talk to you, it should probably be something you are proud of, something that conveys everything your box and community stand for.

Here is what you may have missed in your absence from the Internet/ web  and what your should be askinging your “website guy” about:

- Responsive design - the ability for your website to automatically transform for the screen it is being show on, a tablet, smartphone or wide screen monitor.

- SEO optimization - updating keywords, creating new pages, all kinds of new techniques can help your site rank better on search engines.

- Google Panda - Recent updated Google has made to their algorithm, which effects where your site shows up and how often.

- Social integration - Ensuring your Facebook, Twitter, Pinterest and Instagram accounts all link and are easily accessible from your main website.

I'm not trying to make you feel bad here, promise! In short you should be updating the content on your site on a weekly basis, not possible you say! I completely understand how difficult it can be to take the time to write new and interesting blurbs about your amazing coaches and classes, but it will get more people to your site and going back for more.

Need more help? Shoot me a message, CLICK HERE

Latest Articles

View All
How Digital Marketers Use Keyword Research to Drive More Traffic to Your Website

How Digital Marketers Use Keyword Research to Drive More Traffic to Your Website

Discover how expert digital marketers use strategic keyword research to boost your website's visibility, attract qualified traffic, and drive long-term business growth.

December 17, 2024
A Beginner’s Guide to Paid Advertising: Facebook Ads vs. Google Ads

A Beginner’s Guide to Paid Advertising: Facebook Ads vs. Google Ads

Discover the strengths and differences of Facebook Ads and Google Ads in this beginner-friendly guide, designed to help you choose the right platform for your business goals.

December 2, 2024
From Click to Customer: Optimizing the Entire Digital Customer Journey with CRM Integration

From Click to Customer: Optimizing the Entire Digital Customer Journey with CRM Integration

Discover how CRM integration transforms the digital customer journey, streamlining lead management, personalizing touchpoints, and fostering long-term loyalty to turn every click into a lasting customer relationship.

November 19, 2024