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When you own a small business, there is always a lot on your plate. This can result in marketing responsibilities falling through the cracks, even though they really shouldn’t. Creating an effective and strategic...
For small businesses, social media is a great way to drive website traffic, generate leads, and increase brand awareness. We’ve pulled together 5 key tips In order to help you create the best social media marketing...
Social media is vital to every small business and Facebook is one of the most far-reaching and versatile tools that you as a business owner have to grow your business. Knowing that, it can be difficult to know how...
Other than ensuring that the design and usability of your website is top-notch, you have to have quality content. Your website gives clients a preview of who you are and if they want to hire you. In short, the first...
Blogging is a powerful tool to enhance your website, demonstrate your knowledge, and attract more visitors. Not only do blogs showcase your commitment to your industry by providing information to better...
Landing pages are key to gathering lead information and ultimately converting leads to clients. Landing pages are simplified versions of your website created specifically for a marketing campaign where a visitor lands...
There are so many customer relationship management (CRM) solutions out there, it can be hard to decide what one is best suited for your business. Here at PPL Labs, we’ve partnered with aNinja, an all-in-one sales...
Consumers are constantly faced with choices about where to spend their money. How do they ultimately make a decision about purchasing? They look to see who is putting in the extra effort to gain their trust.
Being a business owner means wearing many hats for your business. You can be the sales team, accounting, marketing, and customer service teams for your business. While it’s great to be so involved with your...
