SEO for Dentists: Tips to Increase Your Dental Practice Website Traffic

SEO for Dentists

Did you know that when people find your dental practice from an internet search they are 8x more likely to become patients?  This means it is crucial to be ranking on the first page of the search engine result page (SERP)… because if you’re not you’re missing out on potential new patients.  So how exactly can you get your website to appear in the relevant results for search queries?

Search engine optimization (SEO).

SEO is the practice of increasing the quantity and quality of website visitors through organic search engine results.  SEO is an integral part of any digital marketing strategy for dentists to increase web traffic, boost conversions, and gain credibility in your industry.  

Making a High-Quality Website for Your Dental Practice

Most importantly you need to ensure that your website is set up correctly so that search engines like Google can verify that you are a legitimate dental practice!  This means making sure that your website is user friendly, setting up your titles and images properly, conducting some keyword research to certify that your content is relevant, and optimizing your website for mobile devices.  

Off-site Optimization

SEO also factors in how often you are mentioned outside of your own website.  Make sure you’re using other avenues to boost your SEO such as your social media channels, reviews on third-party websites, and listings in dental service directories.  

There are so many ranking factors that contribute to SEO.  Here at PPL Labs, we know that every dental practice is unique, and every practice has distinct goals that they want to achieve.  We know that digital marketing strategies are not one size fits all.  Every dental practice is going to require a different and individualized strategy to improve their SERP and SEO which is why PPL Labs offers customized digital marketing plans to help you reach your practice’s goals.  

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