Businesses, like your affiliate, grow by getting new customers. Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.
Businesses, like your affiliate, grow by getting new customers.
Your website can be an engine that converts visitors into new members. A website acts as a salesperson for your CrossFit box.
Visitors come to the site through different channels. Perhaps a friend told them about your box. Maybe they googled you, or saw one of your advertisements. Either way you want the website to be aimed at these prospective members so that they come in to try out your box and become your next member. Your website needs to be the salesperson.
The most important thing to do is make the website design welcoming and the sign up process really easy.
Consider your face-to-face interaction with a prospective member. Think about the questions they ask and the answers you provide to convince them to join.
Those answers become the content on your website. From the homepage to the signup form your website acts as the salesperson guiding a new visitor to the eventual membership and to them achieving elite, functional fitness.
If your website converts people well it stops being a cost and starts being revenue positive.
SEO and Paid Search are two powerful ways to drive traffic and leads—but they work very differently. Understanding when to use each (or both) can help you maximize results, balance costs, and achieve both short-term wins and long-term growth.
Combining Facebook Ads and Google Ads gives your business unmatched visibility, better targeting, and higher-quality leads. PPL Labs builds cohesive, data-driven campaigns that help brands scale faster and smarter.
Launching a new business is exciting—but competitive. If customers can’t find you online, growth becomes a struggle. That’s why SEO for startups is one of the smartest long-term investments you can make.
