Blog

Our Growth Marketing Stories

Follow along with us on our blog for great content on growth marketing.

SEO and Thought Leadership Tips

SEO and Thought Leadership Tips

Here at PPL Labs we pride ourselves in building an engine that takes any box to the next levele. The post below is a taste of the kind of coaching we do with clients to help them build businesses that will stand...

December 18, 2013
The Most Important Steps When Opening Your CrossFit Box

The Most Important Steps When Opening Your CrossFit Box

The process of getting a CrossFit affiliate open will be very different for each person, there are a number of issues one person may run into but might not apply to you. So let’s take a look at the most important steps!

November 16, 2013
Seasonality in the Wellness Fields - “The Results Rubicon”

Seasonality in the Wellness Fields - “The Results Rubicon”

In our most recent entry, I touched on the topic of client motivation and how it waxes and wanes based on how we, as healing professionals, conduct ourselves. In this entry, I’d like to go into greater depth...

August 27, 2013
Stages of Change and the Empowerment of New Members

Stages of Change and the Empowerment of New Members

I would contend that, more often than not, it is most often personal experience. So often in my career Ive met fitness pros with a powerful personal narrative around their own vitality and the fight...

August 12, 2013
Getting Insurance for Your CrossFit Box

Getting Insurance for Your CrossFit Box

Getting the right insurance coverage for your box can be pretty easy but it is really important to know all the facts before committing to anything. Below we will go over some things you should look for in your insurance coverage.

May 17, 2013
How to Get Your CrossFit Affiliation

How to Get Your CrossFit Affiliation

So you are finally taking the steps to realize your dream of owning a CrossFit box, now you just need the all important permission from HQ to use the word CrossFit! The process is actually...

May 15, 2013
Converting Free Trials into New Members

Converting Free Trials into New Members

In part 1 of our series on Free Trial Sign Ups we talked about how to contact people that sign-up on your website. In this segment we discuss how to convert those people when they actually get to your space.

May 3, 2013
How to Contact People Who Sign-up on Your Website

How to Contact People Who Sign-up on Your Website

Many boxes have a hard time getting people to sign up on their website, so that become a huge focus. The gym then forgets that the people who are actually signing up need to be handled...

May 1, 2013
Follow Me! Twitter Advice for CrossFit Affiliates

Follow Me! Twitter Advice for CrossFit Affiliates

Getting more followers on Twitter or more likes on Facebook is always a good thing right? For this conversation we will refer to all social media connections as follows. Doesn’t it makes more sense to focus on...

April 25, 2013