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Kelly Kennedy, PPL-Labs Outreach Specialist - First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing...
Having a website is like having a commercial that only reaches the people you care about. Whether it’s someone searching specifically for you on Google or someone looking for a new gym, this is your chance...
The internet is full of tips and warnings for picking the right dance studio for a child. It's a big investment after all. Most parents understand if the studio is as great as promised, dance will become a huge part...
How often have you jumped on your cell phone, eager to join a gym/order a pizza/read an article/whatever it is you do online, and the website looks plain awful? You have to pinch your fingers to read it, your...
Did you know you can use your Facebook page to get more signups for your business? Simply go to your page and add a Call to action button. Make sure it goes to your signup page or another page with a great call-to-action.
Optimizing for local search for your gym is crucial to getting leads online. Since you’re a gym or a fitness business, you’ll probably want people who are local to find you. If you’re located in Florida, it doesn’t help you...
The first and most important question you need to answer when discussing Search Engine Optimization (SEO) is what are your goals? Getting more traffic isn't the right answer. Why do you want to get more traffic?
Often times we talk to people who want to work with us on high level stuff like technical SEO, multivariate testing, competitive analysis and blah blah blah. Don't get me wrong, these things are great and can...
Fitness marketing isn’t the easiest thing in the world to do. In fact, many people who own fitness businesses wish they could avoid it altogether and just focus on training. Unfortunately, you need clients...
