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The first step in developing a marketing plan for your box is to set achievable goals. Setting goals is important because you need to know what you’re shooting for. If you don’t know, you’re just blindly going anywhere.
You’ll notice a similar pattern among the best websites. They’re not necessarily the prettiest, but they work. Let’s determine what a great website does. A great website is not about being aesthetically...
What is a website? Of course you know what a website is - you’ve been using them for years. But have you ever really thought about what makes up the best websites? Why do we have them? What is their purpose?
Why are some CrossFit members angry? Are they mad at the workout or CrossFit or the community or the facility? No matter what business you go into you're going to have angry customers. Sometimes they're anger...
You might want to use Pinterest for CrossFit since it's the fastest growing social network in the world. If you like using it then I’d recommend that you try it out. Pinterest is a website where you have...
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to...
CrossFit owners, do you know what business you're really in? When Apple created the iPod, did they just create an MP3 player? No. They created a seamless music listening experience. When Facebook was...
These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend...
There’s a great book called The Paradox of Choice by Barry Schwartz and can be highly useful for CrossFit marketing. I recommend you either read the book or watch his Ted Talk.
