Follow along with us on our blog for great content on growth marketing.
The pandemic-driven consumer behavior changes are here to stay, and they are shaping the trends for this Summer 2021. There was a sentiment that many used as a source of hope during the Covid-19 Pandemic, which was...
So here is the rule, if you have an open date, you better be marketing! As long as you have a date circled on the calendar and you are upfront with potential clients about when they can expect...
Working in a competitive industry such as law it may be demanding to differentiate yourself from competitors. This is where digital marketing comes in to help. There are three strong ways to make your...
Happy Earth Day from all of us here at PPL Labs in Boston. Because we are a small business, we are highlighting some of our favorite eco-friendly small businesses that we think you should start supporting today.
When designing anything you need to think about your goal. Just like movements in CrossFit, your website needs to be functional and goal-oriented. Explosive hip openings aren’t just for...
Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow.
It is no secret that Marketing is the driving force for thriving businesses in 2021. But what happens when new types of marketing are introduced? In an ever-changing world, we have seen marketing...
Here at PPL Labs, we focus on marketing for other companies. However, we also run our own internal campaigns, and there is one in particular that we refer to as the “GOAT” (greatest of all time) campaign.
If you are a small business owner, congratulations. You made it. Your business has survived one whole year of a global pandemic. The U.S. economy is down 9.5 million jobs compared...
