If You’re Not Practicing These 5 Steps, Stop Your Outreach

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Kelly Kennedy, PPL-Labs Outreach Specialist – First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing you, can be a long road. Doubt enters the mind of these folks all the time in a number of different ways. It’s important to to set yourself up for success! Maximizing your client base by following these basic steps:

Create a Compelling and Clear Value Proposition

  • This is the primary reason prospects should choose you. People always ask “What makes them different? What’s in it for me?”
  • You should be able to define the value of your gym in a single, instantly credible, sentence and have this posted everywhere you can

Build a Sales Funnel

  • Slow down the sales process by creating awareness, giving prospects interest and then ask for the sale
  • Do this by offering value and showing results before asking for a sale
  • Offer proof and testimonials as to why your clients choose you!
  • Capture the leads contact information and continue to communicate with them.. If you’re a gym, you can offer a free blog of fitness tips on the site, then give them an incentive to sign up for emails by offering additional videos with workout tips

Cut the Jargon

  • Write for the average person! Imagine you had to explain your gym to a friend. Write the content thinking of this

Address Objections

  • Whether it’s conscious or subconscious, every lead will come with some friction that will cause hesitation.
  • Address the concerned customers head on. Nothing creates doubt more than dancing around questions and repositioning them

Increase Trust in your Business

  • Prove to prospects on your page that you are a trustworthy organization to do business with
  • Make it easy to verify the accuracy of information on the page. Show citations and testimonials
  • Highlight any expertise within your organization, post any credentials
  • Show that honest and trustworthy people are behind you site by posting photos of employees
  • Make it easy to contact you by posting email and phone numbers
  • Have the design look professional, amatuer site immediately kill trust
  • Keep everything on the site/media up to date. Let people know you’re constantly growing yourselves!
  • Use restraint with promotional content (like ads and special offers)
  • Make sure the site is always fast and up and running and make buying easy

Want to learn more? Book some time with our team here

About the Author

Nate Davis

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