Facebook As A Tool
Social media is vital to every small business and Facebook is one of the most far-reaching and versatile tools that you as a business owner have to grow your business. Knowing that, it can be difficult to know how to promote your business, so here are 5 tips to help you:
Create A Business Page
While you might get away with using a personal page to advertise your small business on Facebook, it’s unprofessional and limits your ability to grow.
Your Facebook business page should be customized to your business with as much information as possible. Some important things are: address, contact information, website, business hours, and possibly even links to other forms of social media.
It’s not only important to have a Facebook page so your customers can know who you are, but also to make use of your page. Regular posts will encourage customers to buy your products and services, and it can even help them connect better with your brand.
Note that it is important to not only post regularly, but post high-quality content that isn’t repetitive. To Facebook, quality > quantity. Facebook Insights is a free tool that allows you to learn more about which posts were and were not successful.
Promote Your Page
Not only is it important to post regular high-quality content, but promotion is necessary if you’d like to grow your business in the best possible way.
Cross-promotion between all your different forms greatly helps to grow your business and putting a special promotion on your Facebook page will also help drive traffic to it.
Engage Your Followers
Facebook was originally designed to be a social site and to get the most out of it, it’s important to remember that.
Using polls or asking your customers a question can help increase engagement; another possible idea is to run a promotional campaign where customers need to share your Facebook page and comment to enter.
Try Facebook Ads
If all else fails, Facebook ads are something that you can try to run. Here at PPL, we specialize in running Facebook ads for a variety of different businesses across the U.S.
At your disposal, you’d have both an account manager to directly interface with and a marketing specialist to help you reach your business goals. If you’re interested, schedule a free consultation today.