How Can I Implement a Solid Digital Marketing Plan for my Dental Practice?
Is your dental practice lacking in revenue? You might need to say goodbye to some team members or even close up shop. Perhaps you’ll look for investors if you’re not a social media expert. Although layoffs are necessary sometimes, they can have a negative impact on your branding and advertising. As long as you have an effective digital marketing strategy in place, the only other thing you need is a steady income. Let’s send off the layoff blues to go bother some other business!
Make Sure You Have Adequate Support
When you have no revenue, running a large budget on Facebook is a mistake, and a costly one, at that. There are so many other components of digital marketing (i.e. SEO or organic search, web design, direct marketing, etc) that it can be easy to get lost. The question to keep in mind here is how to make your ROI seem real and in context with your other resources.
Being dependent on digital marketing means being ready to feel financial pain occasionally. It involves strength and commitment, and the willingness to make sacrifices. Of course, this decision is not easy, and you have to constantly make sure that your campaigns will have a positive impact on your growth and profitability. Make sure your strategy becomes execution. Think about the goals behind your brand.
Rely on Your Own People
If you have someone you trust, invest in your own team! You could hire someone who knows the ins and outs of the industry and has built up a reputation to go along with that knowledge. Request the help of the sales teams of other dental practices. This goes beyond hiring full-time employees – in 2020 you need more than just your marketing head, but the deep expertise you need to build out a strategy. You need your sales staff too.
Keep this attitude in mind when building your team:
- Be a student AND a leader. Learn from experts in the field; figure out what their strategy is and use that to direct your team.
- Be a good recruiter. You have to pick people who demonstrate the skills to execute. Make sure they have a digital marketing background and know-how to be in tandem with your client teams.
- You have to develop the whole organization into an automated program. Make sure your team is improving every single day.
At the end of the day, believe in your team, and fund your team. You have to make sure your strategy works, and you have to constantly keep the team informed on the progress of your campaign to make sure they’re carrying out their job effectively. Make sure that you’re smart and in control of your digital marketing strategies. It’s crucial for your salespeople or any other part of your team to know your expectations. You can’t always control their mindsets because they may see what works for someone else but not for themselves. At the end of the day, you need to show your team why they should be working with you and why they should be successful.