Marketing is your communication to the world that your business is ready for new inquiries. You are spreading the good news and branding yourself for future growth. Marketing is an investment. Every penny you spend on marketing must come back to you. But before making the financial jump with any type of marketing, there needs to be some groundwork laid with your business. Here are the two things that need to be in place before you can even consider marketing.
1) Valuable Service and Offering
Some businesses reach out to us when they are losing their clientele to competitors or just would rather not put in the work to make their service better. This is when we advise people to not work with us, yet. There is no point in wasting money on even a premier marketing service provider like us when the clients that come onboard won’t be
long term clients. If you fall into this category, take time to understand where you are falling short in your client’s expectations.
On the other hand, we get a lot of businesses reaching out to us when they have had a lot of success growing their client base from referrals and word of mouth leads but have had trouble gaining traction online. When your number one source of new clients is referrals, you know that people love your business enough to be your personal marketers and sales team. At that point, you can be fully confident that your business is ready to take on clients that will be loyal in the long haul
2) Sales Process
Once the marketing begins, you will start to see the number of inquiries really take off. Over the weeks and months ahead, it will build upon itself. If you don’t have the infrastructure to handle the volume, it will be overwhelming and could ultimately make the conversion rates of those inquiries very low.
There are a number of things you can do to prepare for your sales process for growth. Investing in software to help you build the foundation for lead handling is key. We love aNinja. It first gives you a snapshot of all your leads. In addition, you can automate your communication with the leads that reach out with text and email. Another important piece is having your pitch polished and ready to execute. Be ready to talk about the difference your clients see in coming to you.
Feel confident that you have both in place? Reach out to us and we will help you get all the marketing systems in place to watch your business take off! Book a Call HERE
Digital Marketing for GYMS in the Fitness Industry
Whether you’re a little gym or a large chain of gyms, promoting your fitness club is one among the foremost necessary parts of running your business.
Word-of-mouth promoting will drive up most of your member acquisition. However, in all markets, word-of-mouth generally is not enough.
Fitness clubs are native businesses, which means that they need to vie in a very competitive native marketplace for clients.
The benefits of gym marketing within the fitness world are precisely what you want them to be: additional leads that become members. When this is consistent, your gym becomes more profitable. However, there’s far more to marketing your gym than that. There are steps on the way that get you to those leads and conversions that add additional value to your gym’s brand than you ever thought doable.
You can experience these added advantages after you implement gym marketing to your brand’s digital marketing portfolio:
- Increased brand awareness
- Nurture quality leads into conversions
- Stay in Communication with your Members
- Membership retention
- Increase loyalty and referrals from your members
- Members feel additionally valued by your gym
If you are feeling lost in the sea of marketing your fitness business let us be your guide