The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from TV advertisements to blogging to press releases. This is the part of marketing where you get to take action and start seeing results.
There are many marketing channels you could use, but do not try to do too many at once. Stick to mastering a few different channels.
- TV Ads
- Radio Ads
- Pay-Per-Click Ads
- Social Media
- Direct Mail
- Public Relations
- Networking Events
As you can see, there are many possibilities when choosing a marketing channel. Some channels will be right for your business and others won’t. You first might want to determine whether you want your marketing to be broad or specific. For example, if you create a TV ad, there could be many people who see the ad, but most of the people won’t be your target marketing. On the other hand, if you try something like Google AdWords, the audience may not be big, but you can target specific people.
One thing to be aware of is consistency. If you try a bunch of different marketing channels, but do them poorly-you probably won’t yield good results. On the other hand, you might not want to become too dependent on one marketing channel. The world is constantly changing and you don’t want your business to crumble if the channel you rely on is bust. Back in the day, people could just put an ad in the Yellow Pages and they’d be all set for business. Today, the world is much more competitive and everyone is trying to get attention.