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When designing anything you need to think about your goal. Just like movements in CrossFit, your website needs to be functional and goal-oriented. Explosive hip openings aren’t just for...
When designing anything you need to think about your goal. Just like movements in CrossFit, your website needs to be functional and goal-oriented. Explosive hip openings aren’t just for show, they’re the best way to move load overhead. Before laying out flashy designs for your CrossFit website you need to identify its goals.
CrossFit websites have three key goals:
It’s common for most gyms to focus on the first aspect. While that is part of the reason for building a website it doesn’t achieve the entire Cross website strategy and misses out on opportunities to grow a bigger and better CrossFit affiliate.
Most CrossFit websites start as blogs displaying the workout of the day and fail to evolve beyond a simple Wordpress blog. Below are seven practical tips you can use today to improve your website.
1) Make the website more appealing to prospective members. The biggest issue that needs to be addressed as most boxes focus too much on existing members and fail to consider what potential members are thinking when they visit your site.
2) Make navigation simple and easy to follow, with a clear call to action. Many websites will have too many options at the top menus - so l, users will get lost and not sign up. Keep things simple!
3) Expand your branding to reach a diverse demographic. While CrossFit’s original focus was elite fitness, at this point most new members will come from old or fewer fit populations that are already intimated by CrossFit’s warrior image.
4) Compare CrossFit to personal training, not a gym membership. When you get people on your site, and hopefully into your box, CrossFit’s relatively high prices can discourage new members if they are not properly positioned
5) Make contact information easy to find - contact email and phone as high up as possible. The primary purpose of your website is to get more people into your box, so make contact information easy to find!
6) Make signup really, really easy. Even when potential members find the signup form, some boxes make signup a challenge
7) Help prospective members understand what to expect on their first day, first week and first month will be like
If you need help implementing any of these tips, let's get in touch
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