Choosing a personal trainer for someone who is thinking of getting started can be an intricate process. After all, they are investing not only money but time in their busy days. Depending on the type of person there are a million questions that fly once they really start to consider. It’s important to address any doubts that are circling in their minds and get those folks in the door!
- What kind of background does this trainer have? This is one of the most obvious points but it’s surprisingly missed very frequently by PT’s. Whether you have social media or a website, it’s important to gain credibility as soon as possible. It should be the centerpiece of your offering. What certs do you have? What’s your athletic background? This should be front and center! Clients need to trust you and these are your selling points.
- I’m different. How can this trainer help me? Everyone has a way they are “different” than the others. I’m sure you’ve heard dozens of clients that are looking to loose mid section body fat but it’s important to explain the steps of how you will do that during the consultation. Asking the right questions and finding out more about them is a way for them to feel like the plan is customized. Plenty of trainers come up with specific plans for clients but if it’s not explained how it’s suited for their “bad knees” or their “high level of intensity,” it may just feel like a generic plan. Communicate how much attention you are paying them.
- Does this person care about my success? There are plenty of personal trainers that have long term plans for themselves. I had a personal trainer in high school that was looking to train professional baseball players (and later did), so he was perfect for me! He received a lot of complaints that he wasn’t catering to the rest of his clients. It’s important to listen, repeat and communicate the clients goals frequently. You may have specialties, but keep the clients best interest in mind.