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Working in a competitive industry such as law it may be demanding to differentiate yourself from competitors. This is where digital marketing comes in to help. There are three strong ways to make your law firm stand out: Search Engine Optimization (SEO), retargeted ads, and a purposeful website.
Influencer marketing is a type of social media marketing where a person with an established following promotes a brand. If done right, it is effective because followers trust and listen to the influencers they follow. They also have incredibly specific audiences. For example, Kylie Jenner’s company Kylie Cosmetics made her a billionaire because she targets her following of young girls, who are interested in makeup, and willing to pay her price. Kylie has not paid a single dollar in social ad spend because of her following on social media. Kim Kardashian’s makeup brand is slightly less successful because she has an older crowd that is less interested in makeup and not always willing to spend money on expensive products.
It is no secret that Marketing is the driving force for thriving businesses in 2021. But what happens when new types of marketing are introduced? In an ever-changing world, we have seen marketing techniques change and adapt to the world around us. It was not too long ago that the only way we could get our news was via newspaper or town crier. With the digital age constantly evolving around the world PPL Labs is able to obtain and track digital marketing data in real-time. This means that not only are we able to track daily changes in marketing trends but that we are able to remain proactive in designing Ad Campaigns and Websites. This ability to track the success of digital marketing in real-time is something that has always eluded Radio and TV advertisers. The very same innovation in digital marketing allows for hyper-focused marketing in a data tested environment.
Here at PPL Labs, we focus on marketing for other companies. However, we also run our own internal campaigns, and there is one in particular that we refer to as the “GOAT” (greatest of all time) campaign. We call it this because of how well it has performed, thanks to one of our marketing specialists, who created this gem. We are sharing this campaign to show how important it is to work with a digital marketing team that knows what they are doing.
If you are a small business owner, congratulations. You made it. Your business has survived one whole year of a global pandemic. The U.S. economy is down 9.5 million jobs compared to February 2020 and yet, you have made it. As you probably already know, some of your competition did not. This year, businesses that were not willing to pivot failed. Although it’s a shame, this is your opportunity to capitalize on the new market share. As more people get vaccinated, and Covid cases continue to decline, you must keep up the dedication. Here are some tips on how to utilize this time to your advantage.
As Clubhouse continues to grow, speculation has grown regarding how Spotify might get involved with the audio-chat app. Spotify is known for music streaming however, it has recently started to shift its marketing efforts to try to get users to think of Spotify as a “listening” app. Meanwhile, Clubhouse has skyrocketed in the listening business and has made podcasts interactive. If Spotify can collaborate with Clubhouse it would increase their brand image as a listening app.
We are back with another holiday edition marketing blog! I-rish we thought of some of these campaigns ourselves, but you can always contact us if you want to run some lucky targeted ads. St. Patrick’s Day 2021 is going to look a little different than most years, although it will not be completely canceled like last year. Cities are not hosting parades, but you can still enjoy a Guinness, drink a Shamrock Shake, and snack on some O’Riginal donuts.
In light of March being Women’s History Month, we are highlighting brands that empower women. These brands are essential to the marketing world because society glorifies the opposite. Too many industries are focused on bringing women down and making them feel like they need to change. Brands market to women that they are not good enough, and the worst part is, it works. The brands that use their name to bring women up, instead of tearing them down have our support, and we specialize in brand-building.
February is Black History Month which sparks the conversation of diversity in digital marketing. Ads are commonly created with iStock or Canva images, which could sound simple. However, the appearance of the people in those images matters, and you should be strategic about them. 64% of people will take action after seeing an ad that they view as diverse or inclusive (thinkwithgoogle.com). Likewise, Generation Z and Millennials are more culturally competent and have higher expectations of diversity in brands. These generations will commonly research a company and its culture before choosing to buy from them. Businesses that promote social justice and run diverse ads are more popular amongst the younger generations. Therefore, if you are targeting a younger market you might want to consider making your brand, and business, more diverse. Here at PPL Labs we can help you build that brand and get your name out there. Here are some examples of brands that did a stellar job of implementing diversity in their marketing.
