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Build Brand Awareness, Generate Quality Leads, and Create a Scalable Marketing Ecosystem.
Severyn Development, a custom home builder focused on luxury projects in Western New York, came to PPL Labs ready to invest in long-term growth. They knew building awareness in their market would take time, and that success required a unified marketing system rather than scattered efforts. Their goal was clear: strengthen brand visibility, generate high-quality leads, and build a foundation that could support continuous expansion.
Establishing a Full Marketing Ecosystem for Lasting Growth.
Our team at PPL Labs delivered a full-boat package encompassing digital ads, organic social media, blogs, website optimization, and CRM implementation through aNinja. We created a strong foundation by aligning every marketing channel, ensuring consistent branding, clear messaging, and seamless user experiences from ad click to lead capture.
Through ongoing campaign optimization, Severyn’s Meta ads evolved from early testing to high-performance lead generation, scaling from 30 leads in two months to 82 leads in a single month. The addition of aNinja’s chatbot and call tracking provided real-time visibility into every lead, while consistent social media posting kept the brand top of mind for long-consideration buyers.
Establishing a Presence but Lacking Consistency
When Severyn Development first came to PPL Labs, their social media presence showed genuine activity and showcased the quality of their work, but lacked visual cohesion and consistent branding. Posts varied in tone, style, and frequency, making it harder for potential clients to connect with the brand identity. The foundation was there, but it needed structure, strategy, and a defined creative direction to truly reflect the craftsmanship behind Severyn’s homes.
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Professional, Polished, and Purposeful
With PPL Labs’ full social media management, Severyn’s feed transformed into a cohesive, professional reflection of their brand. Every post now aligns with their visual identity and messaging, establishing instant credibility and trust. Through a consistent posting schedule, clear branding, and audience-driven strategy, Severyn has grown to over 1,000 Instagram followers and 300 Facebook followers, with engagement from both local homeowners and prospective clients. Their social media now serves as an extension of their reputation, modern, reliable, and proudly better built.
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Built for Conversion and Education
Our team redesigned Severyn Development’s existing website to create a more conversion-optimized experience,transforming it from a simple showcase of projects into a strategic lead-generation tool. We refined the layout to guide visitors seamlessly toward key actions, enhanced messaging to highlight the company’s craftsmanship and trustworthiness, and ensured every page aligned with their broader marketing ecosystem. In addition, our team consistently publishes monthly blogs that provide educational content for homeowners and prospective buyers, helping Severyn position itself as a knowledgeable, credible leader in custom home building.
Digital Ad Strategy
For Severyn Development, we focused on long-term consistency paired with smart, project-driven campaigns. We ran a general lead generation campaign year-round to maintain steady brand awareness and capture top-of-funnel interest — while simultaneously launching targeted campaigns for specific developments and projects as they became available. This dual approach allowed us to attract both broad audiences researching custom homes and high-intent buyers ready to take the next step.
Each ad was carefully designed with clear calls to action, compelling visuals, and messaging that emphasized Severyn’s craftsmanship and professionalism. Our continuous optimization, from audience refinement to creative testing, ensured every campaign worked efficiently toward quality lead generation.
General Brand Awareness
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Lincoln Woods
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The Results
In the past year alone, Severyn Development has generated 453 qualified leads through Meta ads. By maintaining consistent brand exposure and pairing it with timely, project-specific campaigns, we’ve achieved sustained growth and continuous engagement from homeowners actively seeking custom builds. This strategic blend of awareness and lead generation continues to fuel long-term success for Severyn’s business.
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Schedule a FREE consultation with a Marketing Specialist to learn more about how you can accelerate your marketing.
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