Pointe Homes
122
455,339
$8.33
Generate More Home Build Inquiries and Grow Their Presence Across El Paso.
Pointe Homes, a homebuilder with over 20 years in the El Paso market, came to PPL Labs looking to grow the number of buyers reaching out to start a build. They had the craftsmanship and reputation, but needed a consistent way to reach new homebuyers online. Their goal was clear: generate more home build inquiries, increase visibility across El Paso, and build a system that could keep new leads coming in.
Building a Complete Marketing System That Fuels Long-Term Growth.
Through multi-platform campaign optimization, Pointe Homes has secured 122 home builds in the last 10 months. Our Meta lead form campaign has generated 702 leads at just $8.33 per lead. Google Search and Performance Max campaigns added 75 conversions from buyers actively searching for a builder, while consistent SEO content continues to grow their visibility in local search.
SEO
Grew local search visibility with keyword landing pages and bilingual blog content.
Google Advertising
Captured El Paso buyers searching for a builder through targeted Search campaigns.
CRM / Sales
Streamlined lead follow-up so every inquiry becomes a consultation opportunity.
Meta Advertising
Generated home build leads on Facebook and Instagram with native lead form campaigns.
Website
Designed a new site that guides buyers from browsing homes to booking a tour.
Every Click, Designed to Impress and Convert
Our team built Pointe Homes a new website designed to turn interest into home build inquiries. We organized the site around how buyers shop, with dedicated pages for model homes, floor plans, custom builds, and active inventory, and clear paths to schedule a tour or book a consultation. We then expanded the site with keyword-targeted landing pages and consistently publish educational blogs in both English and Spanish, helping Pointe Homes reach more of El Paso’s buyers and position itself as a trusted, knowledgeable builder.
The Ads
455,339
777
$8.33
More Visibility, More Leads, and More Homes Built
Once Pointe Homes’ new website, SEO content, and ad campaigns went live, they saw a clear lift in both visibility and inbound interest. The clean, easy-to-navigate site made it simple for buyers to explore homes and reach out, while keyword landing pages and bilingual blogs grew their presence in local search across El Paso.
Across Meta and Google Ads, Pointe Homes generated over 455,000 impressions and more than 18,500 clicks, leading to 777 leads. Meta lead forms delivered 702 of those at just $8.33 per lead, while Google captured 75 high-intent buyers actively searching for a builder. Together, these efforts helped Pointe Homes secure 122 home builds in the last 10 months.
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