Origin Clear's (Water On Demand) strategic approach aimed at captivating accredited investors by employing cutting-edge video messaging, seamlessly integrated with lead generation campaigns. Leveraging automated text and email sequences, potential investors were provided with the flexibility to autonomously schedule appointments with a dedicated advisor. Through these personalized consultations, Origin Clear successfully forged connections, assessed qualifications, and enlisted individuals to invest in the company, offering lucrative royalties on water assets in service, along with a safeguarded founder's share in the new Water On Demand Inc. (WODI) spinoff.
Moreover, investors were presented with the unique opportunity to convert 150% of their investment into common stock of the publicly traded company, OriginClear, supplemented by a future investment at a predetermined locked price. Employing meticulous targeting and tailored audience segmentation, our team meticulously refined our strategy, conducting extensive A/B testing over several weeks with diverse ad variations. This iterative process enabled us to precisely identify and engage accredited investors, ensuring a seamless entry into Origin Clear's investment ecosystem. Our collaboration was invaluable to their investment pipeline.
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