Ganance

Case Study

Marketing Agency - Growth Webflow Template

1,381

Leads

4.60%

CTR

29,468

Clicks

Their Goal

Generate Enough Pre-Orders to Go to Production

Ganance came to us with a clear objective: secure enough pre-orders to move forward with production. They needed a comprehensive digital marketing strategy that would not only drive awareness but also convert interest into committed purchases. With a unique product that enhances traditional watches with smart technology, their success depended on a targeted, results-driven approach.

Our Role

How We Helped

Ganance needed a structured digital ads strategy to build awareness, generate excitement, and drive pre-orders. We developed a phased approach to ensure maximum impact at every stage.

Social Media Content Plan - Growth Webflow Template

Step 1

Build Awareness

To create demand before launch, we ran web traffic campaigns to a landing page and lead generation campaigns encouraging users to join the waitlist. Targeted ads, followed by email and text message sequences, kept prospects engaged and eager for the pre-order launch. This phase lasted just over two months, generating a highly interested audience ready to convert.

Publishing and Execution - Growth Webflow Template

Step 2

Drive Pre-Orders

After the holiday season, we shifted focus to conversion-driven campaigns, optimizing ad performance to track and increase purchases. The messaging evolved to urgency and exclusivity, ensuring strong engagement from our targeted audience.

Measure and Scale - Growth Webflow Template

Step 3

Retarget

To sustain momentum, we ran retargeting campaigns aimed at past ad engagers and website visitors. This approach kept Ganance top-of-mind, capturing customers who had shown interest but hadn’t converted yet. By strategically re-engaging this audience, we maximized pre-orders and set the brand up for production.

The Outcome

Turning Pre-Orders Into Production

Our strategy delivered the results Ganance needed to move forward. The Pre-Order Campaign achieved the highest ROAS at 2.20, generating $2.20 for every $1 spent. With strong pre-order sales and a proven demand, Ganance officially moved into production.