Cottonwood Development Company, Inc.
1,770
$2.49
85
Building a Stronger Digital Foundation to Drive Quality Leads
When Cottonwood Development Company, Inc. came to PPL Labs, they were looking for a digital presence that matched the quality and professionalism of their building and development services. They wanted a website that clearly showcased who they are, the work they do, and the value they bring to clients. In addition, they were seeking a marketing approach that could help them connect with people actively exploring custom homebuilding or development options. Their focus was on increasing visibility, strengthening credibility, and encouraging more prospective clients to reach out.
Crafting a Modern Website and Strategic Ads Campaign to Drive Growth
PPL Labs worked with Cottonwood to create an online foundation that would support their goals. We designed a website that presents their services in a clear, engaging way and gives potential clients a straightforward path to learn more or get in touch. To complement the site, we introduced a Google Ads strategy built to reach users searching for builders and development professionals. By shaping the campaign around their ideal audience and adjusting it as performance data came in, we helped Cottonwood broaden their reach and attract meaningful inquiries.
Built for Visibility & Growth
For Cottonwood Development Company, our team created a website that brings their brand and capabilities to the forefront. The design focuses on clarity and visual appeal, giving visitors a smooth experience from the moment they arrive. Each page was built to reflect Cottonwood’s commitment to quality, featuring organized service descriptions, approachable messaging, and a layout that guides users naturally through the site.
We emphasized strong project imagery, straightforward navigation, and clear calls-to-action so potential clients can easily explore what Cottonwood offers and take the next step. The result is a website that not only looks polished but also works as an effective introduction to who they are and the work they deliver.
Digital Google Ad Strategy
To support Cottonwood’s new website, our team developed a Google Ads strategy focused on capturing people actively searching for builders, custom homes, and development services in their area. The goal was to meet prospective clients at the exact moment they were researching projects and guide them toward Cottonwood’s website.
We built tightly themed search campaigns centered around key services and location-based terms to ensure ads were shown to users with strong intent. From there, we refined audience signals, adjusted bidding to prioritize quality leads, and shaped the campaign to highlight what sets Cottonwood apart. As performance data came in, we made thoughtful adjustments to keywords, ad copy, and targeting to keep the campaigns efficient and aligned with Cottonwood’s goals.
General Brand Awareness
21,277
1,770
8.25%
Results:
Stronger Visibility, Better Traffic, and Steady Lead Growth
Once Cottonwood’s new website and Google Ads campaigns went live, they experienced a clear boost in both engagement and inbound interest. The updated site helped visitors understand their services more easily, while the ads brought a consistent stream of high-intent users directly to their pages.
Across the campaign, Cottonwood generated 1,770 clicks from people actively searching for building and development services, leading to 85 qualified leads. This combination of consistent traffic and meaningful inquiries gave Cottonwood a reliable foundation for continued growth.
Client Relationship
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