702,545
16,024
1,537
Scale Immigration Leads Nationwide While Expanding Estate Planning Opportunities
Botelho Law Group partnered with PPL Labs to generate a consistent flow of high-quality leads, with a primary focus on immigration law and a secondary focus on estate planning. The goal was to build a scalable lead generation system that drives qualified immigration inquiries at volume while creating additional opportunities to grow their estate planning practice.
Building a Scalable Marketing System for Nationwide Lead Generation
Our team at PPL Labs implemented a comprehensive strategy combining Meta and Google Ads, organic social media, blog content, and CRM integration through aNinja. By aligning every channel, we created consistent messaging, stronger visibility, and a seamless path from initial click to scheduled consultation.
We focused on driving high-quality traffic nationwide for immigration services while also supporting growth in estate planning. Organic content helped build trust and keep Botelho Law Group top of mind for prospective clients.
Over the course of 8 months, our efforts generated 1,537 leads, supported by ongoing campaign optimization and streamlined follow-up through aNinja, giving full visibility into performance and helping convert more inquiries into consultations.
Building a Presence With Room to Refine
Before partnering with PPL Labs, Botelho Law Group maintained a consistent posting schedule, but their social media lacked clear strategy, direction, and creative execution. While content was being shared regularly, it was not cohesive, visually engaging, or aligned with a strong brand identity. Posts offered little educational value or insight into their services, making it difficult for potential clients to understand their expertise or build trust. As a result, the content did not effectively position the firm as an authority or contribute to meaningful engagement or lead generation.
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Strategic, Cohesive, and Built to Convert
With PPL Labs managing their organic social media, Botelho Law Group’s presence evolved into a cohesive and professional extension of their brand. Every post is now aligned with clear messaging, consistent visuals, and a defined strategy. We shifted the focus toward educational content centered on immigration and estate planning, helping position the firm as a trusted authority while providing real value to their audience. This approach not only improved engagement but also made their services easier to understand for potential clients. By aligning organic content with paid advertising efforts, their social media now works as a unified system—reinforcing campaigns, building credibility, and supporting consistent lead generation.
Book A Free CallDigital Ad Strategy
For Botelho Law Group, we focused on building a scalable lead generation system centered around immigration law, while also supporting growth in estate planning. Leveraging both Meta and Google Ads, we implemented a nationwide targeting strategy to reach individuals actively searching for immigration support, while also capturing broader audiences who may need guidance but are earlier in the decision-making process.
We developed clear, conversion-focused campaigns with strong calls to action, ensuring a seamless path from ad engagement to consultation booking. By pairing high-intent search campaigns with targeted social media advertising, we were able to generate consistent lead flow while maintaining efficiency. Continuous optimization, including audience refinement, creative testing, and messaging adjustments, ensured that each campaign was aligned with performance goals and consistently drove qualified inquiries.
Immigration Law META Ads
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5,303
1,201
$9.54
Estate Planning META Ads
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135,479
2,812
102
The Results
In approximately 7 months of running Meta ad campaigns, Botelho Law Group generated 1,303 qualified leads, driven by a targeted, conversion-focused strategy built around strong creative, clear calls to action, and continuous optimization. With over 8,000 clicks across campaigns and an efficient cost per lead under $10 on immigration ads, Meta became a reliable and scalable channel for attracting high-intent prospects nationwide. In addition, we generated 194 leads through other digital platforms such as Google Ads, further strengthening overall lead volume and supporting continued growth across both immigration and estate planning services.
Meta Advertising
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Social Media Posting
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CRM / Sales
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Google Advertising
Drive traffic to your website through strategic Google Ads placement.
Client Success & Ongoing Partnership
Our partnership with Botelho Law Group continues to grow as we build on a foundation of consistent lead generation, strategic marketing, and clear communication. By aligning digital advertising, organic content, and CRM systems, we’ve created a reliable engine for attracting and converting high-quality leads across both immigration and estate planning services.
This ongoing collaboration reflects not just strong performance, but a shared commitment to long-term success delivering measurable results while continuing to refine and scale their marketing efforts.
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