Email Marketing


So you have the leads, now what? 79% of marketing leads never turn into sales, because many companies focus more on gaining recognition rather than building relationships that will last beyond initial contact. That’s why lead nurturing software is so vital to the success of your marketing campaign.

Lead-nurturing CRM (customer relationship management) is the key to boosting sales, developing customer relationships, and saving money in your marketing budget.

At PPL Labs, we believe in the power of lead nurturing in turning cold leads into clients. Without lead nurturing, your sales and marketing team could be wasting time sending email blasts and chasing leads that will never turn into clients. But with customer-based software and automated communications to target clients based on the stages of the sales cycle, your sales team will be more effective and achieve higher success rates.

We work with you to ensure that you are using lead nurturing tactics to your best advantage. To learn more about our lead nurturing best practices and why we are on the cutting edge of marketing research, contact us today!

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