Marketing

Pilates: All The Athletes Are Doing It

Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it’s very …

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What the $#%@ is SEO?

Search Engine Optimization is an intimidating phrase. It may be the word “optimization” that makes it sound like a NASA project but it turns out the concept is pretty simple. The one thing everyone can agree on is that it results in more money.  So why is it so valuable? Google and other search engines are king because they find your …

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People Over-Selling On FaceBook Are The Worst

Is there anything more annoying than getting those telemarketing calls with recorded voices? They give you a ring a few times a week until you opt out to offer up a free trip to the Bahamas. They’re constantly selling just waiting for someone to bite. Sure, they have some success but it’s very minimal. I think …

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If You’re Not Practicing These 5 Steps, Stop Your Outreach

Kelly Kennedy, PPL-Labs Outreach Specialist – First impressions are important but they’re not everything. No matter what business you have, the life of selling a new client, especially those debating choosing you, can be a long road. Doubt enters the mind of these folks all the time in a number of different ways. It’s important …

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