marketing plan

Developing a Marketing Plan for Your Box – Pt4: Marketing Channels

The next step in the process of developing a marketing plan is to choose your marketing channels. Marketing channels are the way you’ll get people to know about your service. It could range anywhere from TV advertisements to blogging to press releases. This is the part of marketing where you get to take action and …

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developing a marketing plan

Developing a Marketing Plan for Your Box – Pt2: Strategy vs. Tactics

Strategy vs. Tactics Developing a marketing plan that actually works is no easy task. There are a lot of things out there that you could do, but how do you know which ones to do? In this post, we’re going to go through a classic business concept and discuss strategy and tactics for Marketing.  Think …

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