Got haters? Read on to learn how to turn those CrossFit haters into evangelists. It’s seems like everywhere you look these days, someone is complaining or offended over nothing. Just check out the comments section on YouTube or on forums. People are constantly getting into battles over nothing. I could go into why people on …
YouTube is the largest video website in the world and it might be wise to utilize it for your CrossFit marketing. You might be thinking YouTube is only for cat videos and people getting getting hurt, but many businesses these days are cashing in on its vast reach. The goal for you will be to …
There are many misconceptions about CrossFit and as a box owner or trainer, you’ll need to learn to deal with them. Sure, CrossFit might not be like other workout programs, but you need to be able to explain to people the differences. Some misconceptions might be: CrossFit is a cult CrossFit is only for hardcore …
These persuasion techniques to get more CrossFit members are based on the book Influence: The Psychology of Persuasion by Robert Cialdini. If you haven’t already read this book, I highly recommend that you go pick it up right now. I’ll go through a few of the principles in his book and explain how you can …
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LinkedIn is a great tool to build your professional network. It can help you get leads as well as get in touch with professionals just like you. This guide will show you how to set up LinkedIn for CrossFit. Step 1: Sign Up The first step is to sign up. Go to: LinkedIn Fill out …
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CrossFit is too expensive This is probably the biggest objections to CrossFit. CrossFit is typically more expensive than the average Globogym, but that’s nothing to fret about. You shouldn’t be trying to compete on price with these other gyms because your service is different. CrossFit has a stronger community than any of these gyms and …
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Are you having trouble coming up with new content for your business with the goal of getting more Crossfit leads? Well fret no more my friend. I’m going to show you how to constantly create new content even if you have no ideas right now. Creating new content can be a painful process. It can …
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Using a wide array of search sites can be important when marketing your Crossfit box. By now, you should be have a strong local search listings on Google Places and Yelp. But what about other local search and review sites? There’s hundreds of them out there but which ones should you use? Don’t worry about …
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Part 5: Your Facility When opening a Crossfit box, your training facility will probably be your largest expense. There are many things you’ll want to consider when renting or buying a gym because it could make or break your success. Things to consider: Renting vs. Buying: This is one of the most important things to …
Part 4: Your People When opening a Crossfit box, you need to bring the right people aboard. To be honest, beginner box owners can with little experience can be pretty bad managers and even worse leaders. You could have won the Crossfit games last year, but that doesn’t mean you’ll be a good coach let …
