Owning a law firm means that you’re not only a lawyer but also a business owner. As a business owner, you have to oversee many operations, including sales and marketing. Digital marketing is becoming more and more crucial for law firms. Today, potential clients are heading straight to Google, or their preferred search engine, to find the right person for the job. This means that you not only need to have a great website but expand beyond that to incorporate other digital marketing practices and use them to your firm’s advantage to outperform your competitors and attract the right clients.
The importance of high quality, easy to use website cannot be understated. Your website will give potential clients insight into what kind of practice you are. Spruce up your website with blog posts to establish credibility and expertise, in the field. Moreover, blog posts increase your chances of a higher search engine ranking position (SERP), meaning your website will be more likely to pop up earlier on the results page.
As we mentioned, you can’t rely solely on your website. You need to further develop your digital presence through digital advertising campaigns such as pay per click ads (PPC). PPC ads display prominently in the top few search results, improving your chances of potential clients clicking on your firm.
Another way to boost your SERP is to actively engage with your clients online. This could be on your social media pages, such as Facebook and Instagram, communicating and updating clients while listening and responding professionally to their experiences. Similar to this, encouraging clients to review your practice on third party websites improves your search ranking. Quality customer experience is vital in the legal field and satisfied clients are your best marketers. A first-hand account of a positive experience is invaluable to your firm’s success.
Ultimately, the higher your firm pops up on a search engine, the more clicks you’re going to get. This means you’ll have more leads and more opportunities to convert to paying clients