Does Your Business Really Ought a Facebook Page?

Social media platforms are powerful tools for smart marketers because they’re easy to use and come with large audiences. Social media allows you to promote your business in dynamic ways. Facebook got its start as a social network for college students and other young adults. It didn't take long for it to become an indispensable online community for people of all ages and to serve many purposes, both personal and professional. If you own a business, there are several reasons why you need a Facebook page.

It Collects Data About Your Target Audience

A Facebook page can provide you with a wealth of valuable information about your customers. Many businesses view it as a type of focus group. Consumers will like your page because they are fans of your products or services, and they’d like to receive relevant content of value from you about your company, products or services. If you pay attention to the participation of your followers, you can learn valuable information about them. The insights Facebook provides tell you how and when people visit your page and what they do there. By reading their comments, you can learn a lot from a microcosm of your target audience. Facebook groups can also be established to gather data.

It Promotes Communication

Genuine communication is one of social media's greatest strengths, and with Facebook, you have an opportunity to give your brand a name, face and some personality. While the page is about your business, it also lets you show your company’s human side with your conversations, personal asides, and interactions. The ability to include immediate, live communication adds a more personal aspect to customer interaction that is very welcoming. It also increases your ability to improve audience or potential customer engagement. Never before has there been as direct a line between business leaders and their audiences. Which is why it’s so important for business owners to actively engage with their Facebook audience.

You also have the opportunity to put your business in the feed of all who like your page. Considering that there are 2.3 billion Facebook users as of the second quarter of 2018, that's a lot of potential exposure. Your users also have the ability to share your content with their followers and friends.

You Can Form a Community

Not only does Facebook give you a way to gather your fans to share opinions, reviews, and new offerings, but you can also form a community. There are many ways to create, and curate your community, but here are some ways that can help you in that process:

• Asking for customers’ contributions and comments
• Offering contests and special gifts
• Providing incentives for interacting with the page
• Offering opportunities for feedback and reviews
• Posting fresh, relevant content of value to your customers

Facebook Page Boosts Your Search Engine Optimization (SEO) Efforts

If you use Facebook strategically, it can efficiently direct traffic to your business blog or website. Posts, links and interactions on your public Facebook page can boost your SEO when the search engines index them.

Social media platforms offer a place to provide rich content to your loyal customers and fans, which is a contributing factor for increasing your online visibility and growing an audience. A branded Facebook page for your business, when used well, is a powerful tool that you can use to reach potential customers and increase your brand awareness.

If you or your business feel lost in the sea of Facebook, let us be your guide! With our Facebook Ads package, we know you won’t feel lost or without help again!

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